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Saturday, Dec 04, 2021
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lifestyle

Everybody Says We're Fine

Women on the right, men on the left. A shave, trim, and style, all go together at the latest in fashion trends: unisex salons.

Everybody Says We're Fine
Saibal Das
Everybody Says We're Fine
outlookindia.com
-0001-11-30T00:00:00+05:53

Call it the ground zero of gender equality or just another urge to be up-to-the-minute trendy, unisex grooming is the latest international fad to hit the metroscape. Citrus and Squeeze, two unisex salons launched this year, have Calcutta talking. Delhi has Victoria, Bubble Lounge, and Habib's. Chennai has Salon Nayana and Limelite. Mumbai has B:Blunt, Juice, Nalini and Yasmeen, Butterfly Pond, Kaaya and many more. Even in Jodhpur, where a lot of women still hide behind the ghoongat, barriers have come down in the unisex area of a local salon.

According to Simmi Keer, technical manager at L'Oreal, "The concept of unisex grooming typically attracts customers who are socially more aware, well travelled and comparatively rich, and who want value for money." The growing popularity of these salons also seems to have a lot to do with the quality of services being offered. Most of them pamper clients with beverages, and boast professionally trained hair-dressers, manicurists and pedicurists who can give the client expert individualised advice on how make the best of their looks. Customers also give them brownie points for cleanliness—with all those glass walls, says regular customer Shalini, "there's no way you can hide grime behind ratty hairdye-stained curtains, as they do in those neighbourhood beauty parlours." A new attraction in this wedding season is the special package for bridegrooms—which includes a facial, bleach, hair highlights, eyebrow shaping and a manicure-pedicure for his suhaag raat, plus some deftly applied make-up so that his acne and blackheads don't show up in those wedding videos and photo albums.

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