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Thursday, Dec 02, 2021
Outlook.com
Fashion

Copy Cataclysm

Where there's fashion, there's plagiarism. Trouble is, it's begun affecting designer bottomlines.

Copy Cataclysm
HT
Copy Cataclysm
outlookindia.com
-0001-11-30T00:00:00+05:53

Satya Paul—a 20-year-old design house renowned for exclusive, high-end designer saris—too has taken similar recourse. The brand's original creations carry a registered stamp. But despite conducting raids, registering their designs and filing lawsuits, copycats continue to pilfer their designs at will.

Where there is fashion, plagiarism isn't known to be far behind. What is alarming is the perceptible rise in fakers in the last five years. At fault is India's huge grey market of counterfeit goods that follows a parallel growth chart to the country's fashion apparel industry, currently poised at over Rs 200 crore according to a kpmg study, and expected to exceed Rs 1,200 crore by 2015. There are no figures to support this, but industry experts feel that this number would have been much higher in the absence of fakes in the grey market.

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