July 27, 2020
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Coke's Headstart

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Coke's Headstart
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  • The only soft drink that can associate its brand with the Wills World Cup

  • The only beverage advertising inside the stadia, and will thus get automatically covered by the TV cameras

  • Its logo will be on the drinks trolleys

  • It will sell through hundreds of dispensing machines inside the stadia

Pepsi's Ambush

  • Poke fun at Coke through its 'nothing official' campaign

  • Get a galaxy of cricket stars to endorse the brand

  • Give out free tickets, T-shirts and placards so TV cameras pick up the Pepsi logo

  • Send up Pepsi kites and balloons over the stadia
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