The UN Sustainable Development Goals provide a comprehensive framework for the world to work together and create a better future for humanity, with greater focus on gender equality. Businesses can make a huge impact towards their achievement; and the good news is that this is not only good for humanity, but for businesses too.
It is increasingly evident that long-lasting commercial success is linked to a commitment to these goals. But to fully reap the benefits of this association, businesses need to encapsulate it in a clear purpose. This should be compatible with the goals, and shape the way businesses are designed and managed. While many big businesses communicate a clear purpose, only a quarter link it to sustainable development. Fewer still appear to truly live that purpose.