From Tamil Delicacies To Paneer Butter Masala -- This 'Village Cooking Channel' Has Taken YouTube By Storm

Within two years, the YouTube channel has more than 16 lakh subscribers and at least 15 lakh daily viewers. It fetches a monthly revenue of 4 lakh to a group of six Tamil farmers

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Updated: 14 May 2020 1:40 pm

Location Chinnaveera-mangalam village in the Pudukottai district of Tamil Nadu

Team members Subramanian, Murugesan, Ayyanaar, Tamilselvan, Muthumanikam and the master cook Periyathambi (all farmers first)

Specialty Traditional village food, cooked in the open fields using natural ingredients like cold- pressed oil, hand-ground paste and wood fire for cooking

Humane touch They cook enough to be shared by an entire village, a home for the poor

***

Say Chinnaveeramangalam village and people may simply purse their lips and shake their heads. But mention ‘Village Cooking Channel’ and the response will be more enthusiastic, even lip-smacking, from more than 16 lakh eager and hungry mouths to be precise. What started as a small cooking experiment in this small village near Aranthangi town in Pudukottai district of Tamil Nadu has taken the internet by storm. A group of six farmers from the village are rustling up tasty village recipes in their kitchen set amid coconut and banana plantations and rice fields under the blue skies, and cooking up a YouTube revolution.