Friday, Sep 17, 2021
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Bhakti Button

God rides the ether as his angels, in many flavours, reach for sofa-bound souls

Bhakti Button
Photo illustration by Anjan Das
Bhakti Button
outlookindia.com
-0001-11-30T00:00:00+05:53
Preaching was never so lucrative. With salvation outsourced, the boob tube now wants to be your drawing-room deliverer, promising armchair enlightenment and remote-controlled emancipation.

What started with good old Doordarshan’s pioneering daybreak discourses was fleetly espoused by almost all satellite channels, culminating in Maharishi Veda Vision, Sanskar, Aastha and, most recently, Sadhna, all with an overtly Hindu bent, much like the Christian agenda of God TV, the Syro-Malabar Church-promoted Jeevan TV, MiracleNet, Eternal World Television’s Global Catholic Network and Human Upliftment Organisation’s Golden Age Television. And as Muslims appropriated specks of Pakistan TV and Arabic channels, the Sikhs have leaned towards Alpha Punjabi, Lashkara and ETC Punjabi for their feed of telly spirituality—the latter prized by expats for Gurbani beamed from Amritsar’s Golden temple. And this plethora hasn’t kept more players from sallying into the fray. ATN International’s bilingual Ahimsaa TV debuted on Gandhi Jayanti this year, and Sanskriti and Sudarshan TV are...

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