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Thursday, Sep 23, 2021
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As The French Said, We Are All Americans Now. Yeah, But.

American soft power does hold us in thrall, but with reservation

As The French Said, We Are All Americans Now. Yeah, But.
Tribhuvan Tiwari
As The French Said, We Are All Americans Now. Yeah, But.
outlookindia.com
-0001-11-30T00:00:00+05:53

Diwali card parties these days are energised by the buzz around the Obama visit. From Delhi dowagers to Mumbai’s corporate fat cats and Bangalore’s techies, everyone’s laying bets on what the embattled US president can bring to the table. That’s really an indication of just how much of urban India’s mindspace is occupied by things American. It has little to do with its weapons of mass destruction and more with weapons of mass distraction. From Harvard to Hollywood, Mailer and McDonald’s, Facebook and Friends, Apple and Android, Wal-Mart and Wikipedia, and even eating disorders, it’s been a cultural overlay that has been both domineering and durable and represents what historians refer to as “the second face of power”. The new British prime minister came visiting, so have a galaxy of leaders from across the world, but an American president comes with an advance party that no other country can boast of; a corporate, cultural and technological vanguard that has an abiding impact on...

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