March 30, 2020
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Anita Roddick

The Body Shop, a brand that's synonymous with its creator, has just launched in India. Another 50 outlets in the next three years?

Anita Roddick
Anita Roddick
outlookindia.com
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You’ve signed over the Body Shop to L’Oreal. Was that a tough decision?

Selling it wasn’t hard at all. I believe the Body Shop and its values will be safe with L’Oreal.

What is the most exciting part of finally launching it in India?

Well, I just heard the plan is to donate one per cent of our annual sales (not profits) to charity. I’m very proud of that decision.

Which of your products are best suited for Indians, given the tropical climate etc?

Tea-tree products for acne, the vitamin-E cream, hemp oil (which incidentally is very good for psoriasis), and the body butters and white musk, which are everyone’s favourites.

Which are your own favourite products from the store?

Shea body butter, honey shampoo and conditioner, hemp oil and aromatherapy products.

Do men use these as much as the women?

Absolutely. Almost as much as the women.

The challenges of managing a popular brand.

Getting bigger. People like me are start-up agents—we don’t make good business people.

So you’re now into writing books?

Yes, I’m enjoying the freedom to communicate and campaign. No matter how passionate you are about something, if you can’t communicate it to the people you’re not there at all.

You’ve been involved with several campaigns. Which was the most important campaign for you personally?

Anything that saves lives.

Your opinion of Indian women?

They are warm, have a great sense of humour, amazing skin, and gorgeous feet.

0The secret of your success personally as well as professionally?

Being obsessively focused. And tomatoes—they keep you pathologically optimistic!

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