Thursday, Dec 09, 2021
Outlook.com
10 Questions

Alex Kuruvilla

The MTV India MD on the launch of their line of fashion clothing, MTV Style

Alex Kuruvilla
Alex Kuruvilla
outlookindia.com
-0001-11-30T00:00:00+05:53

How are the clothes priced?
Affordability is the key. We're looking at 23 cities and 700 outlets, so we are very bullish.

From music to fashion, does MTV have the expertise to crack it?
So was the television market. We know it's tough which is why we've partnered with the best. We have two strong partners who understand the business very well.

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