Friday, Oct 07, 2022
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A Taste Of India

India's fashion industry has come a long way since the '80s. Today, it enjoys a formidable global presence.

A Taste Of India Sanjoy Ghosh

Antonia Hui, an executive with Credit Suisse, sits in the front row in a bright green tie-dye kurti for the combined show of Indian designers at the Singapore Fashion Festival (SFF) 2005. Hui is just one of the many local Singaporeans who regularly buy clothes by Indian designers like Rocky S, Ranna Gill and Satya Paul—she will tastefully team these with her Fendi bag, Versus jeans and Ferragamo stilettos. Hui is the prototype of the global consumer who's beginning to open her closet and purse strings to Indian designers.

Thanks to clients like Hui, Singapore-based Indian fashion stores Chokri and Mumbai Se are two of some 60-odd international buyers attending India's largest fashion event, Lakme India Fashion Week 2005, on in Delhi from April 20-26. Harrods, Selfridges, Boho and Kiki from London and Okra from the US are some big names visiting Delhi. Last year, one-fourth of the Rs 36-crore business transacted at LIFW was with international buyers.

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