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A DROP IN THE OCEAN

A DROP IN THE OCEAN
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A DROP IN THE OCEAN

Product Price range (Rs) Mkt Share (%)
Prestige 80 - 150 70.0
Deluxe 175 - 225 26.4
Premium 250 - 325 3.1
Super Premium 400 - 550 0.3
Scotch 675 - 1,100 0.2
*Total whisky mkt =32 million cases, 1 case =12 bottles of 750 ml each, *Prices shown are relevent to Bombay
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