MAKING THE RIGHT INVESTMENTs IN the SOCIETY
IndusInd Bank as an organization is driven by a sincere zeal to give its customers banking services and products at par with the highest quality standards in the industry. It has 1665 Branches/Banking outlets, and 2545 ATMs (As of March 31, 2019) across India and representative offices in London, Dubai and Abu Dhabi. The Bank enjoys clearing bank status at the two major stock exchanges; Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) plus the three major commodity exchanges in the country: MCX, NCDEX and NMCE. The Bank offers DP facility for stock and commodity segments
IndusInd Bank’s CSR IndusInd Bank’s focus areas include Environment, Education, Livelihood, Healthcare and Sports.
The Bank promotes inclusion in sports as a medium to break down social stereotype. This especially
pertains to girls and people with physical or visual disabilities. Therefore IndusInd Bank proudly
supports the Indian Cricket Team for the Blind. “IndusInd Bank has given us the best equipment,
support staff and logistics and inspired others to follow,” says Ajay Kumar Reddy, Captain of Indian
Cricket Team for the blind. The Team made India proud by winning the last editions of the One Day and
T20 World Cups respectively.
His views are supported by Mahantesh G Kivadasannavar, Founder and Managing Trustee of Samarthanam, which is a Trust for the Disabled.
He is also President of the Cricket Association for the
Blind in India (CABI) and the World Blind Cricket Ltd (WBC). “Through cricket, Samarthanam has been
able to transform the lives of many (blind persons). IndusInd for the last few years has supported us in
a big way,” says Mahantesh.
IndusInd is the team sponsor. “Their commitment made us comfortable and their continuous supports have set a trend. The credit goes to them for not just promoting but exciting others to support us,” says Mahantesh.
IndusInd Bank in partnership with Samhita, the implementing partner, has been conducting a legal literacy programme across 12 districts of Madhya Pradesh since 2015-16. The objective has been to build awareness among these women by training and educating them on their legal rights, entitlements, and protective laws on the issues of domestic violence and gender discrimination.Besides training, the project has built a cadre of ‘community catalysts’. They are the face of Samhita at the grass-root level, specially trained in counselling, as para-legal volunteers. They work with women in distress, to improve their situation.
IndusInd Bank has empowered 65,000 women through this initiative by making them aware of their legal rights. This programme has for the first time, given them a voice to not only fight domestic violence but also to challenge societal norms and affect change in other areas.
From 2015-2018, IndusInd Bank has planted 41,000 native trees across
31 locations in 7 operational cities. These are Mumbai, Delhi NCR,
Gurugram, Pune, Nashik, Jaipur and Bikaner. The Bank’s implementing
partner for this project is Centre for Environmental Research &
According to Dr. Rasneh Pardiwala, Founder Director of the Centre for Environmental Research & Education (CERE), IndusInd Bank’s Urban Afforestation Programme aims to promote and restore biodiversity in urban spaces.
It involves planting only indigenous 'trees' and promoting awareness on the importance of planting trees. She informs, that IndusInd Bank employees, local school children and the local community, have participated in the activities under the Urban Afforestation Programme. The effort has helped fight against climate change through the mitigation of green house gases (GHG). The results are visible at Keshav Srushti and Agricultural Research Institute, Bhayander west and Mother Teresa home for elderly, Virar West .
IndusInd Bank’s Urban Afforestation Programme has a Carbon Sequestration Potential of 10,975.39 MT of Carbon dioxide (offsetting over 15 years). It has resulted in an increase in groundwater levels. In addition, it has given a boost to the habitat by attracting local birds, animal and insects. It also has helped in air purification and beautification of the surrounding. The area also remains cool and prevents local flooding during heavy rains.
IndusInd Bank has partnered with Cashpor for the setting up of 177 Mini Health Clinics to serve as Primary Health Centres. They are spread across 20 backward districts spread over Uttar Pradesh, Bihar, Jharkhand and Madhya Pradesh and is expected to benefit about 200,000 patients per annum.These centres serve as temporary OPD Clinics and is visited fortnightly by experienced medical professionals with qualifications of either MBBS or BMS. Yet, the doctor's fee is 100% subsidised under this programme, while the medication is provided to patients at a highly subsidised cost of Rs. 30, which may include some antibiotics. There are 17 medicines mandatorily available at each centre.
Preventive healthcare interventions is delivered by 3,000 women Community Health Facilitators (CHF). They work as village-level Self Help Groups (SHG) within the geographical area of each centre.
Through this programme, IndusInd Bank believes that the estimated 200,000 patients (annually) will benefit from a steep decrease in the cost of primary healthcare. It will benefit household finances, help in procuring treatment by qualified and experienced doctors and get preventive healthcare awareness.
COO, IndusInd Bank
How does IndusInd Bank view its CSR initiatives?
At IndusInd Bank, we are committed to running our business in a way that generates sustainable value for our customers, clients, shareholders and employees. We also recognise that we have the opportunity to address various environmental and social challenges that are beyond our business related activities in geographies that we operate in. Therefore, through our several CSR initiatives, we work towards social upliftment and environmental conservation.In a bid to encourage environmental conservation and restoration, we have undertaken significant initiatives in the areas of Water Stewardship, Afforestation, Waste Management and Renewable Energy. Of these, Water Stewardship is an area of high-priority for us and has also been branded as ‘IndusInd Bank Jal Jeevan’. IndusInd Bank’s social upliftment programmes aim to benefit the weaker sections of society, especially the poor, women, children and specially challenged individuals Education, Healthcare, Sports and Livelihood (primarily through Skill Development) are some of the areas that the Bank has been focussing on. The Bank aims to make all its CSR initiatives sustainable through long-term engagements with the community and other stakeholders.
What are the critical aspects that the company's CSR initiatives aims to achieve?
Be it our social or environmental
initiatives, all our CSR programmes
impact people. We, as the Bank’s
CSR team, spend a considerable
amount of time and effort in
monitoring and evaluating the true
potential of each of our initiatives.
We want to empower the weak and
vulnerable, whether it is through
initiatives that provide support for
education to the underprivileged,
or affordable primary healthcare
for the rural poor or providing
skill development for livelihood
creation to young adults.
In the long run, our initiatives for environment conservation will also benefit local communities that are facing the repercussions of environmental degradation. For instance, our watershed development programme will benefit distressed farming communities, while our programmes for the restoration of water bodies will make more water available to local residents.
IndusInd Bank has undertaken a pioneering initiative in promoting sports for the Blind. Can you kindly share any such new initiative in the pipeline?
IndusInd Bank is the only Bank in
the country that has a dedicated
Sports vertical which is a firstof-
its-kind non-banking function
within the organisation. Internally,
we promote the culture of sports and
fitness, especially by encouraging
employees to participate in marathons
across the country.
Externally, as a part of our CSR initiatives, we promote inclusion in sports. We do this by supporting sports for women and specially challenged individuals. We are the main sponsors of the Indian Cricket Team for the Blind. This particular initiative is done under the IndusInd Blind Cricket Programme. Similarly, in partnership with Go Sports we support para athletes through the IndusInd Para Champions Programme.
Additionally, we provide a platform for budding women athletes who hail from humble backgrounds to strive for international sporting excellence through our IndusInd Girl Power Programme. For this, we have partnered with JSW Foundation's Inspire Institute of Sports to nurture these athletes in a residential programme and prepare them for noted tournaments like the Olympics and World Championships.
Currently, we are evaluating more such programmes that are aligned to our deep association with Sports.
Seema Soni (in saree in front) from Naya Basera, Bhopal. Legal Literacy has given us the confidence to take up not only issues concerning me but also other women in distress.
After the training programme, my curiosity led to awareness about other legal rights for my community and me. Once, I wanted to inform others in the community that we had legal rights to ask the authorities to clean the sewage that was overflowing since a week. I used this old method of beating the plate with a spoon to make the right noise. (Anita with plate)