Travel tech firm OYO witnessed a record 4.5 lakh-plus bookings on New Year's eve, its highest bookings per hotel per day for India in the last 5 years, Founder and Group CEO Ritesh Agarwal said.
In a series of tweets, Agarwal spoke about the "busiest day of the year" for the travel technology company and shared that OYO saw higher bookings in Varanasi as compared to Goa.
"Over 450k-plus bookings were made on this New Year's Eve globally. This is 35 per cent more than last year. We are also seeing the highest bookings per hotel per day for India in the last 5 years," Agarwal informed.
The year 2022 saw a major uptick in travel and tourism. Globally, leisure destinations have led the travel recovery curve, while in India, business and cultural travel have significantly contributed to the sector.
"Bookings from Goa are rising by the hour. But guess the city that is overtaking Goa? Varanasi," Agarwal said in a tweet.
He also shared information from OYO's annual travel trends index Travelopedia 2022 which showed that small towns are witnessing the highest growth in bookings.
According to OYO's data, Uttar Pradesh became the most visited state in 2022. Smaller towns and cities such as Hathras, Srinagar in Uttarakhand, Sasaram, Karaikudi, and Tenali observed the highest increase in bookings in 2022 as compared to 2021.
Talking about the overall surge in activity during New Year's eve, Agarwal said, "Over 1M (million) people were looking to book on OYO's app & website. The price changes on our app have gone up to 12.7 million times."