Producers of Jack Daniels whisky have partnered with Yahoo Creative Studios to debut a new Web 3.0-focused campaign centred around digital collectibles based on polygons and augmented reality (AR).
The pair will release an AR mobile experience in five Australian cities, where users can search specific places for a “Jack Daniel’s crate” in a map-based game akin to Pokemon Go.
Gift cards, visits to a Jack Daniel’s distillery, and NFT music tracks from three Australian bands—Winston Surfshirt, Stand Atlantic, and the Psychedelic Porn Crumpets—are among the prizes to be found inside the crates.
There are 2,000 tracks available overall, and if a crate is found, it can be sold on Polygon as a collectible.
Discussing the idea behind the campaign with Bandt on April 3, 2023 Dimitra Tassopoulos, senior brand manager for the Jack Daniel’s Family of Brands said: “We briefed our media agency, Starcom, and said to them ‘we’re a big brand, we need to push boundaries and look at doing stuff differently.’ We’re going to do out-of-home, digital, social and events but we need to find new and innovative ideas.”
CFTC lawsuit, No-Fee Trading Stop Reason For Binance’s Market Decline, Says Report
Binance’s market dominance fell largely due to its decision to end zero-fee trading for some trading pairs following a US Commodity Futures Trading Commission (CFTC) lawsuit, Blockchain analytics company Kaiko has said.
Following a lawsuit from the US commodities regulator and its decision to stop some zero-fee trading, Binance’s dominance in terms of trading volume market share has decreased over the last two weeks.
Kaiko has now revealed in a newsletter dated April 4, 2023 that Binance had “lost 16 per cent market share of trade volume,” leaving it with a market share of 54 per cent as of the end of Q1.
On March 27, 2023, the US CFTC filed a lawsuit against Binance, claiming that by providing trading to American clients without registering, Binance had flouted regulatory compliance and broken derivatives laws.
Kaiko claimed that while Binance continues to generate more volume than all of its rivals combined, the company’s demise was largely attributed to its March 15, 2023 decision to discontinue zero-fee spot and margin trading for 13 trading pairs, including BNB, Bitcoin, and Ethereum trading pairs with multiple fiat currencies and Stablecoins.
“Overall, Binance’s excess volume largely vanished with the end of zero-fee trading, which was reflected in an even dispersal in market share among the remaining exchanges,”Kaiko said.