Disney+ Hotsar now free! In a major development, Disney+ Hotstar has announced that both Asia Cup and ICC Men’s Cricket World Cup will be made available as free-t-view to all mobile phone users.
After record-breaking viewership by Disney Star in IPL 2023, Disney+ Hotstar has decided to lift the paywall for its mobile users specifically for these two matches. With this, more than 540 million mobile users across India will now have access to watch Asia Cup and ICC Men’s Cricket World Cup for free, as per the company.
According to the official release, the decision to make Disney+ Hotstar free is aimed at “democratizing the game of cricket.” Through this, the company also plans at making both cricket and Disney+ Hotstar, the streaming platform, more accessible to as many mobile users in India as possible.
“Disney+ Hotstar has remained at the forefront of the rapidly evolving OTT industry in India and the various innovations we have introduced to continue enhancing the viewer experience has allowed us to delight our audiences across the region. Making the Asia Cup and ICC Men’s Cricket World Cup available to a wider audience, we believe, will help us grow the overall eco-system,” said Sajith Sivanandan, Head, Disney+ Hotstar.
Over the years, Disney+ Hotstar has created a space, which is often known for strong viewership momentum for cricket properties. Till date, the platform has garnered massive viewership for several games like Asia Cup 2022, ICC Men’s T20 World Cup 2022, ICC Women’s T20 World Cup 2023, and even the recently concluded India vs Sri Lanka tournament.