In conversation with Kamalika Bhattacharya, CEO & Co-founder, QuoDeck. QuoDeck, a leading B2B SaaS Digital Engagement and Enablement Platform, has been making waves in the e-learning and gamification industry since its launch in 2017. We had the opportunity to sit down with Kamalika Bhattacharya, the CEO and Co-founder of QuoDeck, to gain insights into her experiences and perspectives in the world of digital learning and engagement.
Reflecting on the journey of QuoDeck since its inception, Kamalika Bhattacharya highlights the company's growth and position in the market, “Founded in 2017, QuoDeck has emerged as a leading B2B SaaS Digital Engagement and Enablement Platform. Our innovative approach enables organizations to engage audiences like employees, value-chain partners, and gig workers through interactivity and games. Recognizing the growing demand for digital engagement, we have developed a highly scalable platform that delivers exceptional results.”
Having started as a game-based learning system, QuoDeck has since transformed into the comprehensive QuoDeck Interactive Cloud. This powerful suite encompasses a wide range of features such as engagement, regionalization, speed, mobility, data analytics, and security.
“Having started as a game-based learning system, QuoDeck has transformed into a complete digital engagement suite called the QuoDeck Interactive Cloud. This powerful suite offers a range of features such as engagement, regionalization, speed, mobility, data analytics, and security. Our specialization in games and gamification mechanics ensures high adoption rates and improved user retention. Moreover, QuoDeck captures real-time data and employs cutting-edge big data analytical tools for in-depth analysis. We currently serve over 5 million users across a diverse enterprise client list.“ Bhattacharya added.
Kamalika further explains, “We collaborate with several Fortune 500 companies across various sectors and industries such as FMCG, E-Commerce, Banking, Insurance, Pharma, Retail, Media, Power, etc. A lot of these organizations leverage our platform to train their ecosystems such as agents, advisors, distributor networks, supply chain, and sales teams. The QuoDeck platform goes beyond traditional training by delivering tangible business impact for these companies, in terms of better performance, lower attrition, and higher motivation among the workforce.“
To cater to the specific needs of different organizations and audiences, such as employees, value-chain participants, and gig workers, QuoDeck ensures its platform is tailored accordingly. Recognizing the varying requirements of different user groups, QuoDeck delivers bite-sized, quick, mobile-friendly, vernacularized, and entertaining content to cater to the on-the-go audience.
“QuoDeck was designed specifically to cater to such audiences. As a digital experience, the needs of a field-based, mobile device-oriented audience differ significantly from an office-based, desktop-oriented one. For an audience that is always on the go, bite-sized, quick, mobile-friendly, vernacularized, and entertaining content is an absolute must, which is what the platform serves up. Our interfaces, content formats, and integrations offered, make it easy for these end-users to consume and engage with what the companies are trying to train them on.” Kamalika Explains.
Speaking on the same she added, “For instance, many e-commerce companies use QuoDeck for onboarding and training sellers and merchants and provide them guidance on utilizing the e-commerce platforms effectively, including listing products, advertising strategies, and delivering exceptional customer service.“
According to Bhattacharya, “QuoDeck also empowers the sales and distribution workforce in industries like FMCG and Pharma. The platform's onboarding system guides new employees during their initial days, facilitating their product knowledge, selling processes, and understanding of customer needs. Through hyper-casual games, gamified tools, and analytics, the onboarding process ensures engagement and enhances learning. For example, using "spaced repetition" in hyper-casual games reinforces information retention throughout the learning experience. Consequently, standardized training is provided to each incoming salesperson, accelerating their growth within the organization.”
Speaking on the trends and challenges emerged in the industry Kamalika says, “Besides interactive gamified learning, we recognize the vast untapped potential of cloud management, real-time data, artificial intelligence, and machine learning. Our data-driven approach enables us to deliver automation at scale for large workforce capability development.”
“An emerging trend we have seen is smaller organizations starting to adopt a digital-first route to value chain enablement, rather than starting with classroom strategies. This implies strong latent demand for platforms like ours in that segment. Therefore, we’ve also launched an online DIY platform for smaller organizations that are looking to leverage the power of digital from day one.” Kamalika added.
Looking ahead, QuoDeck has ambitious plans for growth and innovation. The company aims to expand its presence in international markets, including the Middle East, SE Asia, and Latin America. According to the spokesperson, “Today, the need for scalable platforms for workforce engagement and training is global, and a pressing need for any organization with a dispersed value chain. Strategically, we’ve set our sights on international markets such as the Middle East, SE Asia, and Latin America. Obviously, this will involve ensuring our product suite can cater to local languages there, as well as any games more suited to these cultures.“
Speaking on the future prospects and challenges that lie ahead for the company in the realm of digital learning and engagement, Bhattacharya said, “From a demand standpoint, we haven’t even scratched the surface of what is needed in India, leave alone the world. We see India as an important geography, which will continue to play a strong role in overall global growth. Given that we are one of the most populous nations, and have a young, growing workforce, the opportunity and the challenge remain the same - to keep up with demand.“
To stay ahead in the industry and ensure continued growth, Bhattacharya emphasized the significance of working closely with large enterprise clients, staying attuned to their needs, and being proactive in adapting the product to emerging trends.
“What has served us very well so far is working closely with our large enterprise clients, keeping our ear to the ground, and seeing emerging needs to ensure our product is always at the cutting edge. As more technologies emerge every day, we also continuously innovate to leverage these for our platform,” explains Bhattacharya.
She added, “Additionally, data security and privacy are of utmost importance to us. As we capture valuable data in real-time and analyze it through big data analytical tools, we are committed to maintaining the highest data protection and privacy standards for our customers. By constantly improving and evolving our offerings, we aim to provide the most comprehensive and effective digital value chain enablement solution in the market, solidifying our position as a leader in the industry.”