New Delhi (India), February 1: While scrolling through some of the upcoming fashion brands in India for Women's Western Wear, we identified one brand called StyleAsh (Instagram – shopstyleash), which stood out. With 120k+ followers on Instagram and a customer base of 20k+, this brand has been taking up the Fashion market by storm. Started in 2020 by young Indian CA professionals, this brand has already styled and featured celebrities like Neha Kakkar & Sunny Leone in their early stages. StyleAsh is a D2C online brand that sells directly through its website www.shopstyleash.com and has catered to more than 20k customers across 13k+ pin codes. The brand started as a Women's Western Wear brand and further added accessories to its portfolio. Their global and trendy styles are enough to create the right buzz in the target audience.
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“This idea came way back in 2018-19 while we were traveling”, as per Ashima (Co-founder, StyleAsh). “We identified there was a huge difference in global fashion vs what was available in India. Also, there was no concept of “petite” clothing here even though the average height of women in India is 5’2. We were blindly following the western size chart where the average height is 5’5. Indian women are becoming fashion-conscious, bold, independent, and confident and they demand up-to-date fashion boasted by celebrities. StyleAsh came in to Fill this huge gap.” After creating a solid base, the Company is focused on expansion and targets to lead the fashion e-commerce market globally.
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“Our focus is to maintain an outstanding customer proposition, with the latest fashion at great prices, combined with excellent customer service. We have a plan of continuous investment in our systems, infrastructure and technology to ensure we offer an optimal online shopping experience with responsibility towards all stakeholders and ensure our supply chain operates in a responsible and sustainable way,” as per Abhishek (Co-founder, StyleAsh). “Growing at a pace of 70% Quarter on Quarter, the next couple of years for StyleAsh will be involved in Brand Building Activities. The Online Fashion market in India has immense potential and women-oriented online sales are expected to boom 5X in the next 3 years.”
For more information, visit - https://www.shopstyleash.com/
