Marketing Technology, popularly known as MarTech, refers to the tools which are implemented to help businesses optimise their marketing campaigns and realise their marketing goals. MarTech Engineers assist the marketing teams in finding and solving technical challenges in an efficient manner. Over the past few years, MarTech has emerged as an essential part of marketing teams. Weaddo is a one-of-its-kind MarTech company that helps businesses achieve data-driven digital transformation at all touchpoints.
As the global business landscape is becoming more and more competitive, businesses around the globe have started to rely on marketing technology more than ever to facilitate all kinds of marketing activities. As a matter of fact, spending on marketing software was expected to exceed $20 billion in 2022, 14.3% more compared to 2021. In this scenario, Weaddo assists brands with personalised, simple CX and agile marketing strategies to offer them the required edge in the marketplace.
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Weaddo is a team of 80+ MarTech Engineers, Programme Managers, CX Analysts, Data Engineers, Business Analysts, and Performance Managers dedicated to creating the best strategies, choosing the ideal tools, and visualising the tracking, among many others. The bespoke MarTech company was founded by the entrepreneur duo Sanchit and Protik to simplify MarTech for brands and businesses. “Weaddo specialises in accelerating deployments for the entire customer value chain by catering to the digital infrastructure with existing MarTech, operation tools, and customised technology,” says Sanchit. Protik adds, “Our strength lies in streamlining CE/CX journey for businesses and reducing friction in workflows to maximise customer value and drive business growth.”
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While MarTech is a relatively new term for some, businesses are quick to realise its importance for optimal business growth. Therefore, Weaddo focuses on developing a sustainable MarTech stack with an in-depth understanding of future trends. Moreover, the company also aims to create a vibrant community of MarTech Engineers.
In today’s business landscape, businesses need to recognise opportunities for new tools as the need arises. Weaddo executes the mapping of your MarTech needs and brings clarity to the marketing campaigns. Since its inception, the company has bagged awards such as the Best Digital Media Team of the Year Award, Best Integrated Marketing Agency of the Year Award, Best Tech for Retail Award, and Top 10 Startup in India Award, among many others. It now envisions to continue developing the right solutions for its clients and redefine the brand images of its clients.
