The more we talk about a few people exceeding boundaries and questioning the norms in order to create their own success path by inspiring many other up-and-comers in their respective industries, the more we feel the need to discuss about them and their successes and journeys. It is these individuals from the younger brigade who have been giving it their all and sparing no effort in gaining the edge over their competitors and contemporaries to carve a unique path of growth and success for them, just like Dr. Varun Gupta did with his one-of-a-kind fashion label “Dastoor by Varun.”
Dastoor by Varun by the renowned entrepreneurial talent Dr. Varun Gupta, who has had a huge influence on society through his ventures and as a social entrepreneur, educationist, social worker and much more, has been creating much positive buzz for all the right reasons. The couture brand now has a new address and had a grand opening at Rajeev Gandhi Handicrafts Bhawan, Baba Kharak Singh Marg, Connaught Place, Delhi. The launch was on 24th March 2023, and many were seen attending it and exploring his new and chic designs for men and kids right from kurtas, coats, Jawahar jackets, Jodhpuris, tuxedos, sherwanis to Indo-Westerns, luxury fabrics, occasion treasures and handcrafted accessories.
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His flagship fashion label is all about knitting to perfection, which has what led Dr. Varun Gupta to the forefront of the men’s fashion industry with Dastoor by Varun. He says that over the years, designers and fashion stylists have done enough innovation and continue to do for women worldwide. It was time to create unique designs and fashionable couture for men. Though there has never been a dearth of talents in fashion for men’s apparel, he thought to add his zing and style to his designs and offer men something they would love wearing, feel comfortable and at the same time love to flaunt. That is how Dastoor by Varun came into existence, he shares.
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“What keeps my brand on top of the trends in the industry is the use of top-notch fabrics that blends the rich Indian heritage and phenomenal designs, adding more to men’s personality effortlessly,” says Dr. Varun Gupta.
He is truly excited about what’s “in-store” for men with his brand (@dastoorbyvarun) and can’t wait to disrupt the men’s couture industry in the coming years.
