Business Spotlight

Features On Live Streaming Applications Can Help Content Creators Stream Well

StreamKar is an Indian-based start-up envisioned by Common Vision Technologies, Mumbai. This video streaming application receives investments from the leading U.S.-based Android developers Tipping Points Technology Limited.

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StreamKar
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Mumbai (Maharashtra) [India], March 9: Live streaming is the latest buzzword in the video content industry. While social media platforms like Facebook and Instagram have joined the bandwagon of live streams, specialized individual applications are designed especially for live streaming purposes. Such platforms cater to content creators, gamers, and influencers. 

Live streaming platforms are constantly evolving. With new updates and tools, content creators can improve the quality of their streams and increase visibility. Several updates can help content creators stream well on live-streaming applications. Some of the essential updates are: 

• Improved video and audio quality: Video and audio quality is crucial to ensure the audience can stream live videos without any issues. Live streaming platforms can provide updates to improve visuals, frame rate, video resolution, and audio quality. 

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• Lower latency: Latency is the time delay between when a content creator broadcasts a stream and viewers receive it without any lag. Live streaming apps can work on reducing this latency, allowing for more real-time interaction and engagement with the audience. 

• Enhanced chat and commenting features: Live chat and commenting features are a must for live streaming platforms, so the audience can clarify their queries or get an opportunity to interact with the influencers. Improving these features can aid creators to better interact with their audience, moderate their live streams, and even integrate with social media platforms for better reach.  

• Increased compatibility and integration with third-party tools: Live streaming applications can offer compatibility and integration with third-party tools that content creators use to polish their streams. Video editing tools, streaming software, and analytics tools can help streamline the streaming process, making it easier for creators to manage content and climb the path of success.  

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• Improved monetisation features: Many content creators use live-streaming platforms to monetise their streams and sustain their channels. Live streaming applications can offer new ways to monetise content through donations, ad revenue sharing, affiliate marketing, merchandise sales, and sponsorships. Apps can also provide better tracking of earnings and pay-out options. 

• Improved analytics: Live streaming platforms can help content creators keep track of their progress through detailed analytics, which can help them understand their audience, their viewing habits, and general demographic information. Creators can then structure their streams to cater to their target audience.  

• Customisation options: Some customisation options, such as overlays, graphics, and sound effects, can help streamers stand out as they can call their channel their own and provide a unique branding experience. 

• Collaborative tools: Co-streaming and multi-streaming can expand a content creator’s horizon and enable them to engage with each other. This allows them to tap into new content niches and paves the path for cross-promotion. StreamKar is an Indian-based start-up envisioned by Common Vision Technologies, Mumbai. This video streaming application receives investments from the leading U.S.-based Android developers Tipping Points Technology Limited. StreamKar, for example, has launched an audio party room where a host can invite up to 8 guests into an audio room to spin the conversation around a wide array of topics. Opening up a conversation to multiple speakers can broaden perspectives and give insights.  

• Community tools: Platforms can provide community tools, such as forums, subreddits, Discord integrations, and follower-only chat rooms, to help streamers build a community around their channel. Apps can provide space for user-generated content, wherein followers can hop on to a trend started by an influencer and create fan art or highlights from a stream. This can foster a sense of community and connection between streamers and their audience. 

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• Interactive features: Interactive features such as emotes, reactions, polls, quizzes, and chatbots can help streamers and users engage with each other, thereby converting the stream into an immersive experience for all parties involved. 

The key is providing new and innovative tools to help streamers create high-quality content. These updates can help content creators stream well and succeed in the video streaming industry. 

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