Prestigious Brand Awards BARC, a research-based organisation, has recognised Cruise Appliances, India’s prominent air conditioning company, as ‘The Best Consumer Electronics Brand of Asia’.
This prestigious award is a testimony to the company’s commitment to excellence and innovation and to providing the best experience to its customers.
At the Global Business Symposium, 2023, held at the Sheraton, Abu Dhabi, on 28th February, Mr Roshan Sirohia, Director of Cruise Appliances, received the award.
Roshan Sirohia, Director & Chief Innovation Officer of Cruise Group, said, “It is a privilege and moment of pride for the entire Cruise team that after so many years of consistently pioneering aircon solutions, Cruise has been recognised as Asia-Pacific’s Best Consumer Electronics Brand at the BARC Prestigious Brand Awards Asia. This accolade reaffirms our passion and commitment to delivering world-class solutions to our discerning customers of the Cruise group.”
Cruise Group has chosen popular Bollywood actor, Vaani Kapoor, to promote its new VarioQool inverter range in India. The range promises a superior and smart cooling experience to its customers.
Three new series, VarioQool Pro, VarioQool Ultra Inverter and the EazyQool non-Inverter series, have been launched by Cruise. The add-ons in the series are FlusoJet 50 feet-long airflow, 5-in-1 convertible cooling capacity, Rust-o-shield anti-corrosion, nano-paint protection and a lifetime warranty on the compressor. The features added are based on customer research.
The prices of the Cruise VarioQool Pro and Ultra series start from Rs. 37,900, and they are available in capacities ranging from 1.5 to 2 tons. They are available at all leading stores across India and on Amazon.in.
ERTC media organised the award event. Pride of UAE awards were also given away during the event. Global Business Symposium 2023 is an initiative of ERTC Media to recognise the achievements of visionaries, thought leaders, heads of state, academicians and corporate heads playing an exceptional role in shaping industries with their inspiring contributions. The platform holds the unique distinction of recognising innovation.