We guess you definitely have heard of PPC or Pay Per Click which is a digital advertising model where advertisers pay a fee each time someone clicks on their ads. That means you’re paying for targeted visits to your website (or landing page or app).
As per the latest report, the global digital advertising and marketing domain reached $350 billion in 2020 and it is expected to reach $786.2 billion by 2026. This striking figure clearly shows why so many businesses are investing in paid campaigns. Paid ads foster immediate visibility on search engine results pages (SERPs) along with online platforms. If you are investing in organic search engine optimization (SEO), you know it well that it can take time to build and may not guarantee top rankings. But if you run strategically designed PPC ads(such as Google Ads, Facebook Ads, Youtube Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, etc), the chances are high that these ads may appear at the top of search results as soon you launch a rightfully-set campaign. Generally speaking, If you spend $1 on PPC, it will return $2 for every spent, resulting in a 200% ROI.
Tying Hand with the Affordable PPC Marketing Giant
If you are interested in investing in PPC ads, the very first thing you will need is to connect with the right PPC company. Why? PPC is a complex game and doing it on your own may lead to complete waste of money and time. Statistics suggest that around 75% of people prefer paid ads to find what they need. And, almost 52% of PPC clicks come from mobile. That is why you need a solid understanding of the user behavior to set up and run paid campaigns to not just get clicks but sales. Almost 65% of small to mid-sized businesses have a PPC campaign and hire PPC experts.
You may have already checked various PPC packages but none of them comply with your budget and needs. This blog is going to help you a lot because it will help you find the most affordablePPC packages in India.
Our Unbiased Research on Affordable PPC Packages
We are an independent research organization, dedicated to helping businesses of all scales or individuals to find the right service providers at the best possible cost. Our team comprises research analysts, digital marketing experts and seasoned marketing professionals whose sole goal is to find the most affordable service providers based on thorough and unbiased research.
We have thoroughly checked the PPC packages of more than the top 20 PPC companies in India, and we have come up with our final outcome. Among these companies, we have found three companies whose package pricing could fit the budget of even small-scale business owners. And, these companies are - Zebra Techies Solution, Half Past Nine and Surge Marketing.
Why Do We Pick Especially These 3 PPC Companies?
We have already stated that this research endeavor is to help small or medium-scale businesses to find the right PPC management partner in India. We know the hefty package rate the majority of PPC companies are charging is beyond the budget of many businesses. We are not saying that if you are looking for a PPC company you should hire one from these 3 companies. It’s completely up to you, your budget and your objectives.
Our motto is to help you find the right service provider that can meet your budget expectations.
Among these companies, we found that Zebra Techies Solution is such a top-rated PPC company that offers the most affordable package rates.
Explaining the PPC Package Rates
Zebra Techies Solution offers Basic Package 100$/Mo or 8000 INR/Month(it starts only from $300-$500/monthly spending limit i.e. INR 20000 to INR 30000/month ), bronze 150 USD/Month or 12000 INR/Month ($500-$1000/monthly spending limit i.e. INR 30000 to INR 60,000/month ), silver 250 USD/Month or 20000INR/Month ($1000-$5000/monthly spending limit ), Platinum 450USD/Pm (more than $5000/monthly spending limit i.e. more than INR 308,700/month)
In our research we discovered that many businesses (small and mid-size companies) are compelled to spend around $15,000-$20,000/month on PPC campaigns. And their average cost-per-click (CPC) of $2.59. This cost is too high because these businesses could not find a package less than this. And, many such companies also charge 500USD i.e 41076.42 INR only for account setup.
However, when we found the PPC package rates offered by Zebra Techies Solution, we cross-checked them. Because, setting up a PPC campaign and managing Ads is no easy game. PPC companies need access to expensive tools to manage the whole thing perfectly and bring leads and convert them into conversions. Our team wanted to find out how this company is making it possible! We checked their websites, social media channels, feedback from existing clients and even their accolades for offering result-driven PPC outcomes to businesses for various verticals and geographical locations. We also talked to their PPC management team and they gave us insights into how they are making it possible. We found out they have spent 5 Million USD dollars for different verticals and niches and generated 11.2 Million USD to date.
Breaking Down Their Affordable PPC Package Rates And Deliverables
Basic Package - Each package comes with different types of deliverables. If you go with the basic package, the monthly spending cost will be around $300-$500/month i.e. INR 18500 to INR 30,870/month. Their Ads management cost is only $100/Month i.e. INR 6,200/month. It will cover Account Setup (no additional charge for it, which is a big plus point), Keyword Research by Top Rated Paid Tool, Ad Optimization, Keyword Bid Optimization, PPC Maintenance, etc. Small businesses that have a very limited budget and are willing to experience how PPC ads could work for their business, may choose this package.
Bronze Package - This package starts only at $500-$1000/monthly spending cost i.e. INR 30,870 to INR 62,000/month. Their Ads management cost is only $150/Month i.e. INR 9,300/month. This package includes Account setup, Keyword Research by Top Rated Paid Tool, Ad Optimization, Keyword Bid Optimization, PPC Maintenance, along with Additional Protection. Here you will get protection from fraud clicks and more. Businesses that want to accelerate sales in no time and have a moderate budget, may opt for this package.
Silver Package - Silver PPC package starts at $1000-$5000/monthly spending limit i.e. INR 62,000 to INR 308,700/month. The Ads management cost is 250$/Month i.e. INR 15,500/month or 10% of Total Monthly Budget whatever is maximum. This package covers everything starting from setting up the account to the management of the campaign, along with 24/7 monitoring, Up to 5000 Ad Clicks, Automatic IP Blocking, Click Fraud Attack Indicator, Conversion Tracking, Session Recording and analysis, Click Fraud Attack Indicator, VPN & Proxy Blocking and more. If you want to run multiple ad campaigns on Google, Bing, Facebook this package will be the right pick.
Platinum Package- This full-scale PPC package costs more than $5000/month i.e. more than 308,700/month. The Ads management cost is 450$/Month i.e INR 21,600/month or 6% of Total Monthly Spent whatever is maximum. If you have a budget restriction, we think you should not opt for this package. If you want to run multiple paid campaigns on various channels and want quick conversions, you can opt for this package irrespective of your business type. It covers everything and you will get 24/7 support, weekly and monthly reports, in-depth analysis of the performance of the campaigns, strategic approach and necessary modification to bring success for the campaigns, protection from fraud clicks and more.
PPC Package Deliverables You Must Expect
No additional cost for Account Set up
GEO target setup
Conversion tracking setup
Keyword Bid optimization
Automatic IP Blocking
Click Fraud Attack Indicator
VPN & Proxy Blocking
How is Zebra Techies Solution Generating 2x Leads For Businesses Even in this Low PPC Package Rates?
Experience and expertise- When we discussed the whole thing with the PPC management team of this company, we came to know that it is their years of experience in this paid advertisement domain and the expertise of their 25+ PPC management experts who are making it possible even for small scale businesses to approach this company.
Access to a bunch of expensive tools- When our research team asked how they are coping with the exorbitant price of paid tools, they explained that they have subscribed to a large number of different types of PPC management tools, research tools, analytics software for a yearly duration and that is why they are able to get the right insights of the market and especially their client’s website. They are using tools like SEMrush, SpyFu, PPC Hero etc worth up to $200 per year. Another best part is that, unlike other companies, they don’t charge additional fees for setting up accounts.
Website Design Assessment - This company goes beyond conventional PPC management practices. They recognize the profound impact of website design on campaign performance. Before launching a campaign, their experts meticulously assess the client's website design to understand its compatibility with PPC strategies. They analyze various factors - user experience, landing page relevance, load times, etc to ensure that the website is capable enough to convert traffic into leads. No other companies bother to do this. They never recommend their clients about the relevance of the website design, and this is important in PPC.
A/B Split Testing - Their mastery of A/B split testing chiefly differentiates them from others. We have found in our research that many PPC management agencies fail to understand that success in digital advertising demands continuous refinement and optimization. However, this company has 25+ PPC management experts who are well-versed in the intricacies of A/B split testing. In this process, they create variations of ad campaigns, landing pages, ad copy to determine which elements resonate best with the target audience. Through rigorous testing and analysis, they refine campaigns to make sure that every click counts, ultimately driving more leads for their clients.
Fraud Click Prevention - One of the major concerns in PPC advertising is fraud clicks. These fraud clicks can drain budgets and undermine campaign performance. This PPC company implements robust fraud click prevention measures. With their access to PPC management tools and their self-built analytics software, they gain an in-depth understanding of market dynamics. This insight allows them to spot irregular patterns in click activity and swiftly identify and mitigate click fraud. As a result, the budgets are safeguarded, and their campaigns remain focused on genuine, high-quality leads.
N.B - Our independent research team conducted extensive research on the most affordable PPC packages in India. After thorough research and findings over a long period of time, we have reached the conclusion of the best packages. However, it’s up to you to take the right step and hire a company that suits your PPC budget and future goals. We wish you good luck for your business.
Should you hire a PPC company only based on their package cost?
This is the common question many businesses ask, especially those that have not hired a PPC company before. We believe when it comes to hiring a PPC company, comparing package rates should be on the priority list. But you should also check the deliverables and most importantly, how this company runs and manages PPC campaigns to succeed.
How much does PPC usually cost?
The average PPC cost may range between $15,000-$20,000 per month for small and medium-scale businesses. However, it may vary from one company to another.
How much should you budget for PPC?
If you have a startup or small business, you may consider a budget between $300 – $1000 / m. If you own a medium-scale business, you can opt for $1000 – $1500/ m.
Is PPC cheaper than SEO?
Unfortunately, no. Because PPC is a paid campaign that accelerates your online visibility. SEO brings organic search and it is a long-term process and comparably inexpensive than PPC.
Is Google Ad and PPC the same?
Google Ads is a type of PPC advertising solution. It allows businesses to bid on keywords for a chance to show ads in Google search results. When you use Google Ads, you only pay if someone clicks on your ad to visit your site or call your business. In short, Google Ad is a type of PPC ad.
Is Google PPC worth it?
PPC ads like Google Ads are effective if they are correctly set and run. These ads drive traffic, and sales and increase your brand visibility online. If you want quick results through digital marketing services, PPC ads will be worth your money and time.
How to calculate your PPC budget?
If you want to calculate your PPC budget, you need to start by defining clear campaign goals. Next, you need to research keywords and determine your maximum cost per click (CPC). Then you need to divide your monthly budget by 30.4 to get your daily budget. You also need to consider additional monthly expenses like management fees and tools. And, you also need to monitor campaign performance and adjust the budget based on results and ROI.
What are the most popular forms of PPC?
The most popular forms of PPC ads are- Paid search ads, Display ads, Social media ads, Remarketing ads, Google shopping ads, Gmail-sponsored ads, etc.