New Delhi (India), March 29: The Mom Store has become a curated marketplace for maternity and kids apparel, being their flagship private label that is growing at a CAGR of 30% YOY, along with a host of Indian marquee brands that retail their products on their website in the non-apparel category to complete the motherhood offerings to fulfil the needs of their consumers.
The idea and our motto of "Celebrating Motherhood" have always been to make fashionable yet comfortable and functional maternity wear for pregnant and new moms. All our collections are made keeping that in mind.
Bootstrapped startup The Mom Store has become a leading maternity brand in the last three years occupying a white space and capturing a latent demand in the market with its offerings. The Mom Store has grown 10X from 2019-20 (Pre Covid) to where they stand today (2022-23). Their flagship sales channel remains their website, www.TheMomStore.in , and they retail across all major marketplaces, including Myntra, Amazon, Ajio, Nykaa, and TATA Cliq. The Mom Store is present in retail across 100+ locations through the Mothercare Stores operated by Reliance Brands India as well.
Lately, in 2022, The Mom Store started its first retail store in Bangalore as a concept store and pilot to venture into retail. This year they plan to implement this across 2-3 more locations across Bangalore. They are also expanding internationally this year with a leading retailer in South East Asia and another one in Canada. They have also collaborated with corporates like Pine Labs, Meesho, Swiggy, and DC Capital to help them curate hampers for their employees who have become new parents, customizing the offerings for them in a co-branded format.
The Mom Store has a total of 4000+ SKUs under our own brand and another 3000 SKUs of our partner brands across non-apparels, offering products across 60+ categories in their store.
The Mom Store has been a perfect choice for celebs like Neha Dhupia, Anita Hassanandani, Aditi Shirwaikar Malik, Ashwathy Srikanth, Mahii Vij, Sameera Sherief etc. The Mom Store has also been a wardrobe sponsor for the OTT series for various leading characters who are pregnant moms.
The Mom Store is a one-of-its-kind brand to launch the "The Maternity Shacket Collection", which boasts of ethnic wear collection for expecting and nursing moms to add an element of fusion to regular ethnic wear. The muse of these Shacket dresses is a woman who wishes to be clad in smart casual wear while enjoying her time.
According to Surbhi Bhatia, Founder of The Mom Store, "We are looking to again grow by 100% in the next two years and accelerate our growth to become the brand every mom goes to when they reach this milestone of motherhood in their lives. The USP of our dresses is that they are perfect for pregnancy, nursing and even beyond. The zippers are adequately concealed and easy to operate, allowing breastfeeding moms to get a range of options while they are on vacation or going out with family and friends. We have been able to become one of the most preferred maternity brands, and our social mentions of mommies swearing by our maternity clothing on social media have been consistently on the rise,"
Mother of 2 babies, Surbhi successfully believes in planning the schedule ahead for her kids. Her four months old baby also accompanies her to the office while she juggles between motherhood and work.
Surbhi reiterates, "I am truly living The Mom Store journey in my personal life as well. So, in essence, my actions and what I do stands for the modern woman of today, who can truly have it all and doesn't need to compromise personal or professional for her growth as an individual,"
For The Mom Store, Instagram has been a source of organic traffic and referrals. It's an excellent community to showcase their products live and be closer to the consumer. The brand regularly makes reels on their product offerings, giving them an inside view of their collection that keeps their customers engaged.
"We also make a lot of educational and awareness related content related to moms with experts, which many people share and save for future reference as the idea is not just about the sale of products," reiterates Surbhi.
Homegrown brand The Mom Store already has a sustainable ethnic and fusion collection of 100% organic cotton block prints with vegan dyes called 'Sanskriti' live on our The Mom Store website, and they thrive continuously to build more offerings that are gentle, sensitive and sustainable.
The brand is looking forward to increasing its online and offline presence as they continue to create, build and innovate the maternity and kids category to become a preferred brand for moms across the world.