Paul Beckett, the WSJ's bureau chief in New Delhi:
Ajay Goyal, an independent candidate contesting for a Lok Sabha seat in Chandigarh ...[has] been approached by about 10 people – some brokers and public relations managers acting on behalf of newspaper owners, some reporters and editors – with the message that he'll only get written about in the news pages for a fee. We're not talking advertising; we're talking news.
...The best-known English-language dailies typically don't do it so blatantly, candidates and others involved in the elections say. Rather, those papers are more likely to hue closely to one major party or the other, making it tough for candidates who don't fit the papers' view of the world to be heard. But in the Hindi, Urdu and Gujarati media, to name a few, the practice is widespread, candidates say.