It offered products in almost every categories at throwaway prices like a hand blender at Re 1 or a 2 TB portable hard drive at just Rs 600. To make the sale even more irresistible, customer could even avail an extra 10 per cent discount by using a Citi bank or Standard Chartered credit card to shop.
However, this did not manage to please the consumers and it seems that Flipkart has earned more unhappy customers than satisfied ones.
The sale started at 8 am and within minutes most of the attractive deals were out of stock. To add to that, around noon, Flipkart's servers went kaput since they were unable to handle the huge demand.
The sale clearly did not live up to the expectations of the customers and before long, there was outrage on Twitter. There are complaints about products going out of stock, getting the 404 error on the site and people learning about the "no refunds and cancellations" clause as being part of the items sold in the sale.
Flipkart’s #BigBillionDay hash tag on Twitter was trending in the morning but soon several other hashtags, critising the sale, like #Flopkart, #Failkart, #Fraudkart, etc started to catch up, as disappointed buyers took to Twitter to express their dissatisfaction.