Rakesh Sinha, the biographer of of RSS founder Dr K.B Hedgewar, offers the RSS point of view in the Indian Express:
The party can ill-afford to be insensitive to its core constituency. Ironically, those who constituted, either formally or otherwise, its core group and managed the election campaign are now appearing in the role of interpreter of maladies. Of course, there is also an element of personality and factional clash masquerading as ideological debate. And so, some radical suggestions have been advanced, which range from redefining the relationship with the RSS to abandoning Hindutva and acquiring the space of an Indian centre-right.
Read the full piece: The courage of conviction
PS: There are many gems in this, but I particularly enjoyed the line, "Of course the party attracted a large number of intellectuals but their role remained undefined and underutilised." I think he refers to himself and the likes of Shri Balbir Punj, who apparently was the convener of the BJP's "Intellectual Cell" before they changed its name to something else.