June 14, 2021
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A Tribute To Gap's Sikh Subway Ad

A Tribute To Gap's Sikh Subway Ad

Back in November, 2013, a gap ad had gained widespread attention after it was vandalised with racist comments at a subway station in New York.

The Gap ad featured renowned Indian-American actor and designer Waris Ahluwahlia along with filmmaker Quentin Jones with the hashtag 'Make Love'.

However, the ad was vandalised and the words 'Make Love' were scratched and replaced with the words 'Make Bombs' and 'Please stop Driving Taxis' was scribbled across the ad, a clear allusion to the large number of taxi drivers in the city who are Sikhs.

The ad had created a furore among netizens and Gap had changed its Twitter background to the evocative image in a show of support.

Human rights lawyer Arsalan Iftikhar who had initially pointed out the vandalism to Gap through a tweet, recently posted the photo above on his Facebook wall and wrote, "If you remember the Gap Subway Advertisement which was defaced with racist graffiti in New York...You will appreciate this picture sent to me by a friend."

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