Rishab Shetty: More Regional Is More Universal, Too Much Of Western Influence Impacting Bollywood

'Kantara', a  small Kannada film based on regional folklore and rituals, was made on a budget of Rs16 crore and has now gone on receiving Rs 300 crore at the box office.  Actor and director Rishab Shetty attribute this success to the film’s packaging, which is deeply rooted in the culture of where he belongs--coastal Karnataka. 

Talking about if the film is being potentially remade or adapted in other languages as well considering the pan India success, Rishab says he can’t ‘imagine’ that happening.

“When I write, the background I select is from the world I have seen. If you look at Kantara, it is a simple story. There is a hero, there is a villain, we have romance, and the regular stuff. What is new is the background, the layers, and the packaging. All this comes together to create the film’s feel. This is my village’s story, something I have seen since I was a kid, so I presented it. I always say ‘more regional is more universal’. So, if a filmmaker can find this feel, this culture in their region and present and package the story, then maybe it may work. But it can’t be exactly this,” he tells Hindustan Times.

Rishab says that by focusing on one’s strengths, the makers can have a stronger chance to appeal to a wider audience. 

“We make the film for the audience, not for ourselves. We need to keep them and their sentiments in mind. We need to see what their values and way of life are. We were there before we were filmmakers. But now, too much western influence and consumption of Hollywood and other content has led to filmmakers trying to do the same in India. But why are you trying that? People are already getting that in Hollywood, and they are doing it better in terms of quality, storytelling and performances,” says Rishab.

Rishab says that after the proliferation of web content, this focus has become even more important in Indian films. “Now, on OTT, you are getting it (western content) on lots of platforms in lots of languages. But what you don’t get over there is my village’s story. That rooted, regional story is something you don’t get anywhere in the world. You are a storyteller and your region has stories. That is what you need to bring to the people,” he advises the filmmakers of today.

Kantara, which also stars Sapthami Gowda, Kishore, and Achyuth Kumar, has earned over Rs. 325 crore at the box office globally. The dubbed versions, which were released two weeks after the Kannada original, have also done pretty well with the Hindi version alone netting Rs. 53 crore, making it one of the most cost effective Indian films of the year.