DID publicity-mongering film-maker Mukesh Bhatt stage the altercation with lyricist Majrooh Sultanpuri to garner attention for Ghulam? After all, Manisha Koirala was 'murdered' in a pre-release ad for Criminal; debutante Sushmita Sen had to outglare media scrutiny of her private life before the release of Dastak. This time, it was Sultanpuri berating Aati kya Khandala?, a number warbled by star Aamir Khan himself for Ghulam. Sultanpuri, at a function to honour singer Talat Meh-mood, flogged the lyrics as "prostitution of the pen". The verbal fireworks that ensued kindled the pertinent question—whether film lyrics have degenerated, succumbing to mass-driven market forces.