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President Obama kissing Chinese President Hu Jintao. Paramount Leader of the People’s Republic of China - President of the USA. The Benetton press release seeks to put a very lofty aim to the photos dubbed sensationalist by many: The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect Benetton's wish to drive the desire for participation and change that animates the world's citizens, and especially the young, inviting them to play an active, central role in its initiatives, particularly through the internet, social media and other digital applications. This marks a further step forward in Benetton's communications, which elicit intervention and action from everybody, in the name of an expanded, open democracy, without physical, political, social or ideological boundaries.
Barack Obama and Venezuela's Hugo Chavez, a longtime Washington adversary. The White House has a longstanding policy disapproving of the use of the president's name and likeness for commercial purposes, White House Spokesman Eric Schultz has said. German Chancellor Angela Merkel and French President Nicolas Sarkozy who have butted heads over a European debt plan recently. North Korean leader Kim Jong-il smooching South Korean president Lee Myung-bak Palestinian leader Mahmoud Abbas with Israeli prime minister Benjamin Netanyahu People walk past Benetton's  Unhate campaign poster at a shop in Paris, France. This isn’t the first time Benetton has stirred controversy. In the past its ads have depicted a nun kissing a priest and parents grieving over a man dying of AIDS.

People walk past Benetton's  Unhate campaign at a shop in Paris, France Shockvertising? Benetton's latest ads -- part of its Unhate campaign -- featuring world leaders kissing each other on the mouth, unveiled in major cities, including New York, Milan and Paris, have created a furore, The Vatican has threatened legal action to stop the distribution of the photo montage featuring the pope and Ahmed el Tayeb, the head of Cairo's Al Azhar institution. Benetton has  quickly removed ads in Italy showing Pope Benedict XVI in a tight clasp with the imam,  in the doctored photo.
Nov 17, 2011
President Obama kissing Chinese President Hu Jintao. "Paramount Leader of the People’s Republic of China - President of the USA." The Benetton press release seeks to put a very lofty aim to the photos dubbed sensationalist by many: The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect Benetton's wish to drive the desire for participation and change that animates the world's citizens, and especially the young, inviting them to play an active, central role in its initiatives, particularly through the internet, social media and other digital applications. This marks a further step forward in Benetton's communications, which elicit intervention and action from everybody, in the name of an "expanded", open democracy, without physical, political, social or ideological boundaries.

- Benetton
Nov 17, 2011
Barack Obama and Venezuela's Hugo Chavez, a longtime Washington adversary. "The White House has a longstanding policy disapproving of the use of the president's name and likeness for commercial purposes," White House Spokesman Eric Schultz has said.

- Benetton
Nov 17, 2011
German Chancellor Angela Merkel and French President Nicolas Sarkozy who have butted heads over a European debt plan recently.

- Benetton
Nov 17, 2011
North Korean leader Kim Jong-il smooching South Korean president Lee Myung-bak

- Benetton
Nov 17, 2011
Palestinian leader Mahmoud Abbas with Israeli prime minister Benjamin Netanyahu

- Benetton
Nov 17, 2011
People walk past Benetton's "Unhate" campaign poster at a shop in Paris, France. This isn’t the first time Benetton has stirred controversy. In the past its ads have depicted a nun kissing a priest and parents grieving over a man dying of AIDS.

- AP Photo/Michel Euler
Nov 17, 2011
People walk past Benetton's "Unhate" campaign at a shop in Paris, France

- AP
Nov 17, 2011
"Shockvertising"? Benetton's latest ads -- part of its "Unhate" campaign -- featuring world leaders kissing each other on the mouth, unveiled in major cities, including New York, Milan and Paris, have created a furore, The Vatican has threatened legal action to stop the distribution of the photo montage featuring the pope and Ahmed el Tayeb, the head of Cairo's Al Azhar institution. Benetton has quickly removed ads in Italy showing Pope Benedict XVI in a tight clasp with the imam, in the doctored photo.

- Benetton/dapd/AP
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Unhate Or Uncool?
Nov 17, 2011
President Obama kissing Chinese President Hu Jintao. "Paramount Leader of the People’s Republic of China - President of the USA." The Benetton press release seeks to put a very lofty aim to the photos dubbed sensationalist by many: The new campaign, the creation of the Foundation and the other initiatives of the UNHATE project reflect Benetton's wish to drive the desire for participation and change that animates the world's citizens, and especially the young, inviting them to play an active, central role in its initiatives, particularly through the internet, social media and other digital applications. This marks a further step forward in Benetton's communications, which elicit intervention and action from everybody, in the name of an "expanded", open democracy, without physical, political, social or ideological boundaries.

- Benetton
 
 
 

 
 
 
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