Patna is facing floods. Earlier, Pune, Madhya Pradesh, Karnataka, Maharashtra, Rajasthan, Himachal among others, suffered flooding. However, during summer, these very areas are facing severe water scarcity, with depleting ground water. Needless to say, all is blamed on global warming.
However, to bring in a change, term insurance policy promises to be a good choice.
Tata AIA Life Insurance has introduced a new initiative named ‘Rakshakaran Hero’ wherein the insurer will be planting a tree for every Tata AIA Life Insurance term policy sold.
“We are really excited about the ‘Rakshakaran Hero’ initiative as it helps us fulfill our objective of ‘giving back to society’, by financially protecting people as well as protecting the environment. Our consumers are heroes because not only do they protect their families’ future but also secure our collective future by protecting the environment. Our consumers are the real heroes who are promoting our cause of environmental sustainability,” Rishi Srivastava, MD & CEO, Tata AIA Life Insurance said.
The tree plantation work will be undertaken by Grow-Tree, an organization dedicated towards increasing the green cover in India.
When you buy the term insurance, a personalised certificate will be provided to the insured with policy document, which will give them information about the initiative. The letter will include unique number, a Geo Tag, for the sapling that has been planted in the name of that customer. They can virtually visit the sapling by logging onto the website.