SpiceJet Rs 499-Offer a Hit, Bookings Crosses 1-Lakh Mark on Day 1
Budget carrier SpiceJet under its discount fares as low as Rs 499 has sold over one lakh tickets on Day 1 of the three-day offer.
"The airline has been rolling out such special and heavily discounted fare offers almost every other day so far this year. But the way it has been lapped up by customers today indicates a record of sort," an airline source told PTI.
By 4 pm, tickets sale touched 1-lakh mark, the source said adding: "It expects to set a new sales record in terms of booking, in a single day."
The bookings for the three-day limited period offer titled 'Early Bird,' commenced today with a travel validity period between January 16 and October 24 next year across domestic network of the carrier.
Last week also, the Kalanithi Maran-promoted SpiceJet had announced a similar offer with fares starting Rs 1,888 across its domestic destinations.
SpiceJet was the first domestic carrier to slash fares this year as soon as the lean period set in January, which is traditionally a weak quarter for the industry.
The carrier at that time had reduced fares by almost 50 per cent to stimulate demand and also mop up cash for working capital.
"SpiceJet's aggressive pricing and inventory management strategy is aimed at stimulating more travellers to take up air travel through affordable prices and improve load factor through advance purchase sales and promotions," SpiceJet said in its annual report.
Against the backdrop of this strategy only, SpiceJet achieved the highest seat factor at 79.4 per cent in July among all domestic carriers besides unseating Jet Airways from the No 2 position in terms of market share in the month with 21 per cent of the market pie.
This sale will allow customers to enjoy low fares by planning their journey and holidays in advance, the airline said while announcing the sale offer today.
"While the number of travellers opting for air travel during holidays has increased over the years, with the introduction of advance purchase fares, the number will only grow further," said chief commercial officer Kaneswaran Avili.
FROM OUTLOOKAviationThe skies turn friendlier as foreign airlines wake up to the potential of the Indian business traveller...more from outlook>>>
FROM THE WEBLondon DiaryThis time it has nothing to do with the Hinkley numore from WEB>>>
FROM WIRESFarnborough (UK), Jul 23 (PTI) Keeping in view themore from WIRES>>>
- Seven Pak Rangers Killed, One Terrorist Shot Down in Retaliatory Firing at IB in Kathua: BSF
- IS Jihadists Attack Iraq's Kirkuk in Mosul Diversion, 16 Dead
- SC Tightens Noose Around BCCI, Chokes Funds to State Units
- Govt Assures Prompt Action on ATM Card Data Breach
- Trump's National Political Director 'Steps Back' From Campaign
- Five Naval Men Held for Attacking Youth in Goa
- Watch: The Trailer of Hugh Jackman's Last Wolverine Film, Logan
- Daily Curator: It's All About The Family
- Daily Curator: All That Chest Thumping Can Accomplish
- This 'Chaiwala' From Pakistan First Broke The Internet; Now He Has A Modelling Contract
- Daily Curator: How To Burn A Hole In Your Food Pipe And Other Stories
- Watch: Jack Reacher-Never Go Back Trailer
- No Need for Comments After Varun's Clarification: BJP
- USA: Twitter, Spotify Disrupted as Internet Provider Reports Attack
- Sheena Bora Case: CBI Files Second Supplementary Charge Sheet
- Wipro Q2 Net Profit Dips 7.6% at Rs 2,070 Crore
- BJP Demands NIA Probe Into Killings of RSS, Party Activists
- Akhilesh Skips Meet Where Shivpal Declares Him CM Nominee
- MOST VIEWED
- MOST COMMENTED
- Notice to Katju on Petition Against His Blog Post on Beef
- Following Rajnath Singh's Orders, Delhi Police Forms SIT to Trace Missing JNU Student
- Discriminatory Practises Cannot Be Held Integral to Freedom of Religion: Law Minister on Triple Talaq
- Congress' Rita Bahuguna Joins BJP, Hits Out at Rahul for 'Khoon Ki Dalali'