Monday 26 September 2016
facebook.com/Outlookindia twitter.com/outlookindia digimag.outlookindia.com instagram.com/outlookindia youtube.com/user/OutlookMagazine

OLX, Flipkart Partner to Leverage Each Other's Strengths

Mumbai

E-commerce portal Flipkart has partnered online classifieds player OLX.In for a marketing tie-up that will leverage each other's strengths to offer combined benefits of their platforms to users.

The first phase of the tie-up will be kicked off with a joint marketing campaign urging consumers to upgrade by selling their used products on OLX. In before buying the new products on Flipkart, the companies said in a joint statement today.

"The idea for this tie-up was conceived keeping in mind the strong and independent position of OLX and Flipkart in their respective space. The rationale for the number one online classifieds platform and the leading e-commerce platform coming together for a marketing campaign is a seamless one," OLX.In CEO Amarjit Batra said.

"This tie-up will enhance consumer experience on OLX and Flipkart by giving users a more holistic online shopping experience in which they can sell their used goods on OLX before buying new products on Flipkart," Batra added.

OLX.In is a portal for used goods, while Flipkart sells only new goods. The campaign will run for a month and include several categories within electronics.

On the tie-up, Flipkart's Senior Vice-President (Marketing) Ravi Vora said, "At Flipkart, our constant endeavour has been to make online shopping convenient and attractive to the masses in the country. With this partnership with OLX, we will be able to provide an end-to-end solution to customers especially in the electronics categories where selling old products is an integral part of the buying process."

READ MORE IN:
© Copyright PTI. All rights reserved. Republication or redistribution of any PTI content, including by framing or similar means, is expressly prohibited without their prior written consent.
Govt Enhances Ration Allowance for Central Forces Jawans Govt Cancels Auction of Three Coal Blocks: Goyal
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store

Post a Comment

You are not logged in, please Log in or Register
  • Daily Mail
THE LATEST ISSUE
CLICK IMAGE FOR CONTENTS
OUTLOOK ON TWITTER
POLLS

In 1999, India and France entered into a $3.5 billion deal for the supply of these submarines. The first of the 6 subs is out on sea trials for the last three months and is to be commissioned later this year. At this stage, a newspaper in Australia has revealed secret data on the submarines, plausibly stolen from India. Indian Defence authorities have ruled out any pilferage of data from India.

POLL STARTED ON: Aug 26, 2016
Quiz
Brazil’s Rio de Janeiro is hosting the 31st Olympic Games from August 5 to 21. This is the first Olympics being held in South America and is going on even as a majority Brazilians are unhappy with their rulers. Here’s a quiz on some random Olympic facts and related trivia.
QUIZ STARTED ON: Aug 11, 2016
Advertisement