Saturday 27 August 2016
facebook.com/Outlookindia twitter.com/outlookindia digimag.outlookindia.com instagram.com/outlookindia youtube.com/user/OutlookMagazine

Indians Top Searchers of Food Recipes on YouTube Globally

New Delhi
File - Photo by Tribhuvan Tiwari/ Outlook

Indians are not only lead the globally tally in searching for food recipes on video sharing site YouTube, but are also the top contributors when it comes to sharing cooking-related content.

According to YouTube data, two of the global top 10 YouTube food channels come from India, based on watchtime.

Indians are glued on to YouTube for recipes, over the past 12 months, most searches for recipes on YouTube around the world came from India, YouTube Director of Content and Operations (Asia-Pacific) Gautam Anand said here.

India is followed by the UAE, Australia, Singapore, the UK, Canada, the US and Germany, he added.

Four of the top 10 most watched YouTube food channels in Asia are also from India, making Indian creators some of the top cooking content contributors on YouTube in Asia and around the world, Anand said.

"Food and cooking videos are thriving on YouTube, with cooking content being amongst the top 10 most watched categories on YouTube globally," Anand said.

In India, it is among the top five most watched categories, and YouTube observed a 40 per cent year-over-year growth in viewership for food and cooking videos on the site, he added.

While Indian food lovers are increasingly tuning in to the platform for ideas, local professional chefs and amateur cooks are also embracing YouTube as content creators, he said.

YouTube today also unveiled India's popular and creative YouTube cooking talents.

The creators, who are presented as YouTube Top Chefs in India, have been rising in views and building out large subscriber bases globally by dishing out recipes and cooking tutorial videos online.

Based on the number of views and watchtime for their channels in 2013 and 2014, India's YouTube Top Chefs comprised of local homemakers and celebrity chefs.

Celebrated chef Sanjeev Kapoor was recognised along with a Noida-based Nisha Madhulika and Mumbai resident Gayatri Sharma.

Other Top Chefs included Sanjay Thumma and Harpal Singh.

READ MORE IN:
SECTION: National
OUTLOOK 06 August, 2014
© Copyright PTI. All rights reserved. Republication or redistribution of any PTI content, including by framing or similar means, is expressly prohibited without their prior written consent.
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store

Post a Comment

You are not logged in, please Log in or Register
  • Daily Mail
THE LATEST ISSUE
CLICK IMAGE FOR CONTENTS
OUTLOOK ON TWITTER
POLLS

In 1999, India and France entered into a $3.5 billion deal for the supply of these submarines. The first of the 6 subs is out on sea trials for the last three months and is to be commissioned later this year. At this stage, a newspaper in Australia has revealed secret data on the submarines, plausibly stolen from India. Indian Defence authorities have ruled out any pilferage of data from India.

POLL STARTED ON: Aug 26, 2016
Quiz
Brazil’s Rio de Janeiro is hosting the 31st Olympic Games from August 5 to 21. This is the first Olympics being held in South America and is going on even as a majority Brazilians are unhappy with their rulers. Here’s a quiz on some random Olympic facts and related trivia.
QUIZ STARTED ON: Aug 11, 2016
Advertisement