"River is often the thread that weaves lives and traditions in an ageless manner. A river sustains civilisation", said Gopinath Parayil, CEO of Bangalore based 'The Blue Yonder' company which is making efforts to create a meaningful connection between the visitors and the river which criss crosses through the districts of Malappuram, Thrissur and Palakaad districts.
River Nila that has sustained a very unique civilisation is now a dying river. Along with it, folk expressions, culture and lifestyle also changed, he told PTI
"The Blue Yonder's (TBY) initiative is to bring in attention of the world to the status of the river", Parayil, said.
By bringing in visitors to the area, the project not only brings in socio cultural benefits, it provides alternative, supplementary sources of income for the local communities and a sense of pride, he said.
The Nila foundation was set up four years ago to revive and regenerate the dying river.
Parayil said in an effort to revive the river, a group of committed youngsetrs started by documenting the degradation of the river.
"We thought it is our responsbility to intervene and we wanted the world to know about such a unique river civilisation which we might loose", he says.
A travel company The Blue Yonder' was set up in 2004. "We started looking at a very unique way for showcasing art forms of various local communites, including Pulluvars and Mannan", he said.