Saturday 23 July 2016
facebook.com/Outlookindia twitter.com/outlookindia digimag.outlookindia.com instagram.com/outlookindia youtube.com/user/OutlookMagazine
17 December 2012 Business Outlook Business

Falling Flat

Could Big Cola be a big success in India?

It’s a cola that’s cheaper than the big brands and has the added advantage of being caffeine free. Will that be enough to make Big Cola a big success in India? Peruvian soft drink company AJE Corporation launched its flagship product in the country last month counting on just those attributes. “We are offering the Indian consumer the choice of buying a great tasting, high quality product, with an added health benefit (no caffeine), and at a very attractive price point,” says Sorin Viona, marketing director, Asia Pacific, AJE Group. Unlike in other markets, AJE is advertising in India — it tied up with the latest English release, The Amazing Spider-Man, although it plans to stay away from Bollywood and cricket endorsements. Instead, it’s counting on the price advantage to bring in customers: a 500 ml bottle of Big Cola is priced at Rs 20, Rs 3 more than what Coke and Pepsi charge. But really, when was the last time you compared prices on bottles and then made your choice?

READ MORE IN:
SECTION: Business
OUTLOOK: 17 December, 2012
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store

Post a Comment

You are not logged in, please Log in or Register
  • Daily Mail
THE LATEST ISSUE
CLICK IMAGE FOR CONTENTS
OUTLOOK ON TWITTER
POLLS

The cricket icon is reported to have tried to curry favour with Defence Minister Parrikar for a friend's property adjoining defence land in Mussoorie. Parrikar is said to have declined to help. The recipient of India's top honour is also busy endorsing various products. Is India's legendary batsman insulting the Bharat Ratna, which was given to him after amending rules?

POLL STARTED ON: Jul 19, 2016
Quiz
Ramzan is the month of intense prayer, dawn-to-dusk fasting and nightly feasts for millions of Muslims to commemorate the first revelation of the Quran to the Prophet Muhammad. As the world celebrates Eid al-Fitr to mark the end of Ramzan, take this quiz to find out how well you know it. Eid Mubarak!
QUIZ STARTED ON: Jul 06, 2016