The story on ads with kids in ‘adult’ situations (Spike the Punchline, Apr 16) was interesting. I have a few questions for Piyush Pandey. Why couldn’t he show two boys or two girls striking up a friendship in the Vodafone ad? Wasn’t it his intent to show the kindling of romance?

Sriram, Bangalore

Admen naturally would defend ads. Kids are being forced into adulthood and stupid people encouragingly call them cute.

Javed Mohammed, Delhi

 Every grown-up has a naughty child within and an unrequited ‘silent’ love-story deep in the heart somewhere…. All these ads-with-kids-in-adult-situations are actually meant to touch that unresolved and (?) buried but tender emotion of the adult viewer… to get moved and thus tempted to buy the advertised product.
In the process the kids are getting exploited intentionally and those ad-men who say that they do not agree to it are' true' ad-men who can sell anything by concealing the truth.

The comments posted are reassuring. Some well-heeled blokes may do something kinky and justify their no-taboos acts but there are people who are not fooled by their clever arguments. In any debate on "for and against" such ads, the Amul example cited in the article should serve as a guideline. Of course, all these comments apply to film makers too, only to a higher degree.

I have a few questions for Piyush Pandey - In the Vodafone ad, why did he not show two boys or two girls becoming friends with each other and chatting up alone?

wasn't the intention to show the kindling of romance? and if it was indeed sexually motivated, why show only heterosexuals, why not gays?

I consider myself a liberal on most matters but these ads just look perverse. The instictive, gut, visceral reaction is that something is not right. No amount of rationalization changes that.

 Admen would always defend the ads. Kids are being forced into adulthood and third rate people call them cute. My children are fortunate because they hear it ten times a day," Ad is bad."

 Admen would always defend the ads. Kids are being forced into adulthood and third rate people call them cute. My children are fortunate because they hear it ten times a day," Ad is bad."

I consider myself a liberal on most matters but these ads just look perverse. The instictive, gut, visceral reaction is that something is not right. No amount of rationalization changes that.

I have a few questions for Piyush Pandey - In the Vodafone ad, why did he not show two boys or two girls becoming friends with each other and chatting up alone?

wasn't the intention to show the kindling of romance? and if it was indeed sexually motivated, why show only heterosexuals, why not gays?

The comments posted are reassuring. Some well-heeled blokes may do something kinky and justify their no-taboos acts but there are people who are not fooled by their clever arguments. In any debate on "for and against" such ads, the Amul example cited in the article should serve as a guideline. Of course, all these comments apply to film makers too, only to a higher degree.

 Every grown-up has a naughty child within and an unrequited ‘silent’ love-story deep in the heart somewhere…. All these ads-with-kids-in-adult-situations are actually meant to touch that unresolved and (?) buried but tender emotion of the adult viewer… to get moved and thus tempted to buy the advertised product.
In the process the kids are getting exploited intentionally and those ad-men who say that they do not agree to it are' true' ad-men who can sell anything by concealing the truth.