It started with a front-page report in the Hindu's Delhi edition today:
The trending Ice Bucket Challenge seems to have finally reached India with actress Hansika Motwani and ace tennis player Rohan Bopanna being two of the first in the country to pour a bucket of ice cold water on themselves.
Since June, several thousand people worldwide have recorded themselves getting drenched in ice cold water, then posted the stunt online and challenged others to do the same, or pledge USD 100 to ALS research.
The health minister Harsh Vardhan was recently in the news for his views on sex education.
EastIndiaComedy looks 'at India's attitude towards sex through a "government approved" sex education lecture.'
The power of a celebrity sharing personal anecdotes, particularly when it comes to something as life-threatening as breast-cancer and as moving and transformative an experience as a preventive double mastectomy (the medical term for the surgical removal of one or both breasts) to reduce risk of breast cancer was brought home when Angelina Jolie wrote her celebrated "brave and heroic" op-ed in the New York Times. what she described as a "desire to encourage other women to get gene-tested and to raise awareness of the options available to those at risk"
Leaving aside predictable adoloscent male responses on the lines of memorial pages on something aptly named as the Superficial, there was genuine admiration and a world-wide media-buzz. As the Guardian put it: