POSTED BY OWD ON Jan 21, 2015 AT 21:51 IST ,  Edited At: Jan 21, 2015 21:51 IST

It is no secret that India's general elections are one of the most expensive in the world. Last year, India's General Elections that catapulted Narendra Modi from Gujarat to the national capital was considered the second-most expensive election ever after Barack Obama's campaign. The contrast between the two is evident: the US is one of the richest and most powerful nations in the world. In the eyes of many, India remains a developing nation.

Nevertheless, ho-hum was the typical reaction when the nation got to know about the high cost (Rs 60 crore) of Modi's 3D campaigns. 

The Times of India reported:

"The 3D holographic campaign, a novelty in the 2014 Lok Sabha elections and a critical component of Narendra Modi's hi-tech campaign enabling him to address more than 700 virtual rallies, cost BJP over Rs 60 crore. The licence fee alone for two months during the campaign accounted for Rs 10 crore."

While many estimates were flowing in about how much India had spent in the 2014 elections, Outlook had done its own calculations and arrived at the conclusion that a mind boggling Rs 31,950 crore was spent in general elections 2014. That's a little over $ 5.2 billion, which is ten times the Rs 3,426 crore the Indian government spent on conducting the elections. 

The Outlook report said:

"Sensing a strong anti-incumbency 'wave', parties dug deep in their pockets and spent big money to ensure a victory. They paid for every trick in the book to lure voters — from huge publicity campaigns to attempting to buy their commitment via the age-old practice of gifts, liquor and food. Politicians also say that cash-for-votes is rife, particularly in Andhra Pradesh, Punjab, Uttar Pradesh and Maharashtra."

Of the Indian total, the BJP alone is estimated to have spent two thirds — or over Rs 21,000 crore — in the elections that brought them to the throne.

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POSTED BY OWD ON Jan 21, 2015 AT 21:51 IST, Edited At: Jan 21, 2015 21:51 IST
POSTED BY Buzz ON Sep 16, 2014 AT 22:45 IST ,  Edited At: Sep 16, 2014 22:45 IST

While it may be too early to analyse the reasons for the electoral setback for the BJP, particularly in Uttar Pradesh and Rajasthan, the instant verdict, on at least Twitter, was that it was a resounding rejection of the Yogi Adityanath and Sakshi Maharaj brand of rabble-rousing and communally polarising campaigning (from Love Jehad to blaming Madrasas for terrorism). Significantly, in UP the absence of BSP ensured that the anti-BJP vote was not divided.

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POSTED BY Buzz ON Sep 16, 2014 AT 22:45 IST, Edited At: Sep 16, 2014 22:45 IST
POSTED BY Buzz ON Aug 27, 2014 AT 19:46 IST ,  Edited At: Aug 27, 2014 19:16 IST

A video purportedly showing BJP's controversial Loksabha MP from Gorakhpur, Yogi Adityanath, making incendiary comments has brought the focus back on the BJP's Hindutva agenda and the attempts to polarise people on religious and communal lines.

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POSTED BY Buzz ON Aug 27, 2014 AT 19:46 IST, Edited At: Aug 27, 2014 19:16 IST
POSTED BY Buzz ON May 15, 2014 AT 18:01 IST ,  Edited At: May 16, 2014 07:01 IST
POSTED BY Buzz ON May 15, 2014 AT 18:01 IST, Edited At: May 16, 2014 07:01 IST
POSTED BY Buzz ON May 12, 2014 AT 23:59 IST ,  Edited At: May 12, 2014 23:59 IST

The BJP-led NDA is projected to form the government at the Centre with exit polls tonight giving between 249 and 289 seats to the Narendra Modi-led grouping, which is close to the half-way mark in the 543-member Lok Sabha.

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POSTED BY Buzz ON May 12, 2014 AT 23:59 IST, Edited At: May 12, 2014 23:59 IST
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