POSTED BY Buzz ON Feb 25, 2014 AT 23:56 IST ,  Edited At: Feb 25, 2014 23:56 IST

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News Express, a news and current affairs television channel, claims to have exposed malpractices of 11 opinion poll agencies via a sting operation

Its sting operation, titled Operation Prime Minister, revealed, the channel claimed, that pollsters are willing to manipulate data and provide “misleading results”.

While the sting operation does not show how or which specific survey in the past was deliberately manipulated, nor offer any evidence for it, transcripts provided by the channel show that heads of such agencies were willing to provide two sets of data — original and manipulated — for different rates when purportedly approached on behalf of political parties.

News Express editor-in-chief Vinod Kapri said in a press-conference that they wished to “expose the mindset and intent” of the polling agencies and were motivated by the Election Commission’s letter to political parties inviting their views on opinion polls and the mushrooming of such polls.

Kapri said their sting showed that these polling agencies are willing to manipulate data to any extent at the behest of the client by way of deleting negative data or simply increasing the margin of error to show a spike in seats.

In all, the sting operation involved undercover journalists meeting 11 polling agencies as representatives of political parties. Most of these 11 agencies are neither well-known names nor do any major work for any of the prominent media houses. Among the three big names two -- AC Nielsen and CSDS-Lokniti -- did not entertain the News Express reporters and said they were booked for election season.

In one clip telecast, C-Voter'sYashwant Deshmukh is seen telling the News Express's undercover reporter that while 3% was the standard margin of error, “at best, we can put it to 5%”. "rafu kar sakte hain, paiband nahii lagaa sakte hain," he is heard saying. [We can darn, but not put a patch]

Responding on Twitter, Deshmukh said, “I hope dear old friend Vinod Kapdi (sic) also shows me denying all his efforts and saying clearly that CVoter and Yashwant can’t do such things.”

No such footage was shown, but there have always been murmurs about C-Voter in the past as well. Way back in January 2012, in a blogpost for exitopinionpollsindia, Rajan Alexander asked: C-Voter: Two different UP opinion polls; two contrasting predictions. Why should any one believe them?

Following the sting, India Today said they were "suspending all opinion polls being carried out by C-Voter for the India Today Group. A show-cause notice is also being sent to C-Voter seeking a response on the charges levelled by the news channel."

C-Voter had been contracted by India Today for the forthcoming general elections to conduct various opinion polls for the group, the statement clarified.

Some of the reactions on Twitter:

POSTED BY Buzz ON Feb 25, 2014 AT 23:56 IST ,  Edited At: Feb 25, 2014 23:56 IST
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Daily Mail
Digression
16/D-154
Mar 01, 2014
04:38 PM

 "Even honest pollster catches a few upper caste educated people in big urban centers and takes their opinion.

How representative that sample is in a country like India?....."

Interesting comment given that the Gandhi's and Ayairs are upper caste but  Mr Modi ia an OBC.

ANBanerjee
Newcastle, United Kingdom
15/D-133
Feb 27, 2014
10:46 PM

Opinion polls always need to be taken with pinch of salt. I remember outlook used to carry such opinion polls which always used give advantage to congress.

Maha
NJ, United States
14/D-52
Feb 27, 2014
10:47 AM

How convenient, opinion pools become fraud when they don't yield convenient results.

Uday Sharma
Bangalore, India
13/D-179
Feb 26, 2014
07:37 PM

 This reminds me opnion polls before Delhi assembly election in 2013 claiming huge victory to BJP/Congress and loss to AAP. Congress and BJP leaders (like Arun Jetley, Sushma Swaraj) were shouting all over media that AAP is out. 

I think such polls do confuse people and they should be regulated/charged.

himanshu
New Jersey, United States
12/D-121
Feb 26, 2014
03:34 PM

 Opinion polls are manipulated. And the methedology they prfer to
cant be decisive in diversified vast democracy like ours. It help only
to bring indecisive fence sit voters towards winning candidate where
the fight is tuff.




 

V.N.K.Murti Pattambi
PATTAMBI, India
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