POSTED BY Sundeep Dougal ON Mar 11, 2009 AT 17:08 IST ,  Edited At: Mar 11, 2009 17:22 IST

An Israeli arms dealer, Rafael Advanced Defense Systems, apparently decided to spice up their presentation at Aero India 2009, organized by the Ministry of Defence.

Saurabh Joshi of the Defense and Strategic Affairs Online News Magazine, StratPost, which uploaded the video on youtube, thought it was "innovative video marketing".

But Stephen Trimble of The Dew Line seems to have got it right. Describing it as "catastrophic collision of Bollywood and the arms industry,"  he went on to say, "No introduction by me can give justice to this attempt at arms marketing ...Just watch, and, if you're able, immediately erase the awful tune from your brain."

Yes, indeed, it is difficult. It left the Wired's Danger Room blogger Noah Shactman frothing at the mouth. Clearly, he speaks for all of us:

we may have just found the most atrocious defense video of all time, just days into the Iron Eagles — our celebration of the awesomely bad videos of the military-industrial complex. Trust me, Slumdog Millionaire it ain't...

Every element of the promotional film is just plain wrong. The sari-clad, "Indian" dancers look all too ashkenaz and zaftig. The unshaven, hawk-nosed, leather-clad leading man appears to be a refugee from You Don't Mess With the Zohan. Then of course, there's the implication that the Indian military is somehow like a helpless woman who "need(s) to feel safe and sheltered."

But for my rupees, the worst thing about the video is the damn theme song they've concocted for the thing. To pimp its weapons, Rafael produced a sitar-heavy twist on Rick Astley's love letter to Satan, "Together Forever," complete with a new chorus: "Dinga dinga, dinga dinga, dinga dinga, dinga dinga dee." The rest of us now have to suffer for that bad, bad choice.

Full Wired post is here: Iron Eagle Nominee: Israeli Armsdog-Millionaires Assault Bollywood, Good Taste

Hat tip: Priyamvada Gopal

POSTED BY Sundeep Dougal ON Mar 11, 2009 AT 17:08 IST ,  Edited At: Mar 11, 2009 17:22 IST
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Daily Mail
Digression
3/D-78
Mar 13, 2009
02:41 AM
I just got my head out of my ar$e and i think i found your brain in there. Israel and Pakistan are flip sides of the same coin. Your infinite faith in 'leaders' has clearly clouded your limited judgement.
Reddy
Bangalore, India
2/D-85
Mar 12, 2009
08:31 PM
YEs let us bomb Israel how dare they keep providing help despite us spurning them. Get your head out of your ar$e guys Israel have been with us through thick and thin despite us showing them middle finger in public. i am sure leaders understand worth of Israel and do appreciate them in private..
But vote-bak politics of psec pest birgade warants them to be spurned in publlic..
Rahul
Delhi, India
1/D-58
Mar 12, 2009
02:15 AM
I am apalled ! There has got to be a way we can steer those darned missiles at Jerusalem. How dare they do this shameless pandering. Disgusting. the globalization of Bollywood has its obvious downsides.
Reddy
Bangalore, India
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