Just a week ago, Tamil cine idol Kamalahaasan was stopped in his tracks for trying something rather radical in the film business. His attempt to release his multi-lingual film, Viswaroopam, on the direct-to-home (DTH) platform—a day ahead of its release in cinemas—met with strong protests from theatre owners, who feared it would affect business. The star was forced to postpone the release with the assurance that the film would be available on DTH a week after its opening.
But around the same time, a special screening of Matru ki Bijlee ka Mandola was organised in the capital with star Pankaj Kapur present. The venue wasn’t a multiplex but something quite like it. It was at Fortiplex, a plush, 36-seater lounge theatre within the swanky Fortis hospital complex in Gurgaon. “It offers positive distraction to the families and caregivers of patients. It’s an effort to make them as less stressed as possible,” says Dr Dilpreet Brar, regional director of Fortis Memorial Research Institute. The non-commercial, unticketed viewing room is open for use by patients, doctors, nurses and other employees.
ClubX (an initiative of UFO Moviez India Ltd that facilitates movie content delivery to over 3,500 cinemas) is a recently soft-launched exclusive service which delivers Hindi movies to select members. It’s in the home theatres of top industrialists, stars and cricketers, even some leading politicians. It’s at a Delhi farmhouse for the recreation of the top management of a south India-based company. It’s being used by the president of a leading auto company in Delhi.
Far-flung townships of leading companies and cinemas in cantonment areas are the next frontiers it aims to capture. “You can watch theatre quality movies at your own convenience without stepping out for pre-scheduled shows. If need be, one even has an option of pausing the film and continuing with it later,” says Sanjay Mehta, of Bobby Films, Delhi.
Of course, all this comes at a substantial cost, Rs 6-7 lakh in the first year, which includes a one-time membership fee and charges for installing equipment and hardware, a membership fee and a content advance. Screening charges are based on gradation of films—from blockbusters to smaller efforts. The earlier you screen the film, the higher the charges. UFO’s regional office in Delhi arranges the licence from the rights holder/distributor. In short, cinema reaches your doorstep as soon as it is made, and legally too. And there are no final frontiers here. Today it’s confined to select living rooms, tomorrow it could become available on a mobile or a tablet near you.
About Mr. Haasan, I mean to ask, when will he be making movies which gladden the heart? You cannot call a movie named, 'Dasavataaram', a well, humourous movie. Also, why does he like Bengali's, as is apparent in his immortal RAW agent '......'? It seems, everyone is supposed to be connected to the divine, so he must, (the RAW agent) be an avatar. I seriously feel, that my sentiment is misplaced. If Dabangg 2 should not have been made, neither should certain situations arise, which make the gem of a Bengali, a great persona.
We at Outlookindia.com welcome feedback and your comments, including scathing criticism
1. Scathing, passionate, even angry critiques are welcome, but please do not indulge in abuse and invective. Our Primary concern is to keep the debate civil. We urge our users to try and express their disagreements without being disagreeable. Personal attacks are not welcome. No ad hominem please.
2. Please do not post the same message again and again in the same or different threads
3. Please keep your responses confined to the subject matter of the article you are responding to. Please note that our comments section is not a general free-for-all but for feedback to articles/blogs posted on the site
4. Our endeavour is to keep these forums unmoderated and unexpurgated. But if any of the above three conditions are violated, we reserve the right to delete any comment that we deem objectionable and also to withdraw posting privileges from the abuser. Please also note that hate-speech is punishable by law and in extreme circumstances, we may be forced to take legal action by tracing the IP addresses of the poster.
5. If someone is being abusive or personal, or generally being a troll or a flame-baiter, please do not descend to their level. The best response to such posters is to ignore them and send us a message at Mail AT outlookindia DOT com with the subject header COMPLAINT
6. Please do not copy and paste copyrighted material. If you do think that an article elsewhere has relevance to the point you wish to make, please only quote what is considered fair-use and provide a link to the article under question.
7. There is no particular outlookindia.com line on any subject. The views expressed in our opinion section are those of the author concerned and not that of all of outlookindia.com or all its authors.
8. Please also note that you are solely responsible for the comments posted by you on the site. The comments could be deleted or edited entirely at our discretion if we find them objectionable. However, the mere fact of their existence on our site does not mean that we necessarily approve of their contents. In short, the onus of responsibility for the comments remains solely with the authors thereof. Outlookindia.com or any of its group publications, may, however, retains the right to publish any of these comments, with or without editing, in any medium whatsoever. It is therefore in your own interest to be careful before posting.
9.Outlookindia.com is not responsible in any manner whatsoever for how any search engine -- such as Google, Bing etc -- caches or displays these comments. Please note that you are solely responsible for posting these comments and it is a privilege being granted to our registered users which can be withdrawn in case of abuse. To reiterate:
a. Comments once posted can only be deleted at the discretion of outlookindia.com
b. The comments reflect the views of the authors and not of outlookindia.com
c. outlookindia.com is not responsible in any manner whatsoever for the way search engines cache or display these comments
d. Please therefore take due caution before you post any comments as your words could potentially be used against you
10. We have an online thread for our comments policy:
You are welcome to post your suggestions here or in case you have a specific issue, to directly email us at Mail AT outlookindia DOT com with the subject header COMPLAINT