Assuming a household head's age to be between 25 and 50 (before and after they would be dependent on someone), about half the households in 2025 would have a Liberalisation Child as its head. As they get the baton, or rather grab it, even the other 50 per cent would be dragged along. This will lead to a huge shift in consumer behaviour. For instance, the Liberalisation Children would have a totally different attitude to consumption vs saving, accessing credit vs living within your means, consumption priorities, and the difference between necessity and luxury. A similar shift will happen in business to business transactions as more and more companies get Liberalisation Children as CEOs. "There is a transition taking place from Nehruvian brahmins to Naiduvian banias, destiny-driven to destination-driven, inward- to outward-focused, government-employed to self-employed, stuck-in-my-station-in-life to upwardly mobile," says Bijapurkar.This story is not about urban India alone. Already, the share of consumption expenditure of rural India on food items has decreased from 73 per cent 30 years ago to 59 per cent. Rural India has reduced its dependence on agriculture. A little less than half of rural gdp is from non-agricultural activities. This is creating a different kind of rural market. NCAER occupation data shows a decline in cultivators; there is enough evidence of dual sector households. With increased telephonic connectivity and the plan to build dependable round-the-year rural roads, rural India will join the mainstream sooner than later.So, is India about to live up to its promise of a burgeoning middle class that lured MNCs and other investors in droves in the mid-1990s; a promise that is now little more than a joke? For that to fulfil itself, the policymakers will have to demonstrate rare vision in education and job creation.Some concrete evidence has come to light to support what we've all known all along: there is something wrong with our education system. The government's taskforce on employment, headed by Planning Commission member S.P. Gupta, has found that nearly 60 per cent of the unemployed are educated, having done Class 10 or above, of which 80 per cent are in the 19-29 age bracket. "The young population is a treasure provided they get not only proper education but also jobs. We need much more vocational studies," says Gupta.It won't be easy. The onus used to be on the government and the public sector. However, even as the new order of private enterprise has come up, there is little evidence of substantial job creation. On the contrary, cost cutting and workforce rationalisation are the order of the day. To compound matters, India has missed out on the manufacturing boom that enabled East Asia to have a vast section of the working population migrate from agriculture to industry. Policymakers ought to realise that education and jobs are not optional but imperative. "A lack of job creation may find a manifestation in politics and stall reforms," warns Gokarn. Says Sunil Khilnani, professor of politics at the School of Advanced International Studies in Washington, DC: "If that vast population (ready to enter the working age population) is not given education and jobs, it can create a potentially volatile situation. We have seen that happening in the West Asia, where a similar demographic led to a politics of extremism." Ominous or promising? Take your pick.
All About The Zippies
APJ Abdul Kalam
'500 Million Young Will Transform India' ! Azim Premji:
Is On The Wall: Get The A,B,C Right ! Paromita Shastri
Shoots ! Suveen K. Sinha
Of The Zippie ! Anil Thakraney:
To Gorakhpur With All Guns Blazing ! Manu Joseph:
Generation Why ! Velu Shankar:
Bubble Wrap Cocoons ! Ajith Pillai:
Down? Who? ! Sanghamitra Chakraborty:
Next Stage Of Human Evolution ! Indrajit Hazra:
Genius'? Keep The Tag Intact ! Anil Ambani:
You Dream, You Can Do It" ! Saumya Roy:
Chawl And Mall Sanjoy Chatterjee:
World Is My Oyster ! Zippies:
They Want ! Javed and Farhan Akhtar:
All Have Our Struggles' ! Sadanand Menon:
Cow Disease Of Self-Consumption
We at Outlookindia.com welcome feedback and your comments, including scathing criticism
1. Scathing, passionate, even angry critiques are welcome, but please do not indulge in abuse and invective. Our Primary concern is to keep the debate civil. We urge our users to try and express their disagreements without being disagreeable. Personal attacks are not welcome. No ad hominem please.
2. Please do not post the same message again and again in the same or different threads
3. Please keep your responses confined to the subject matter of the article you are responding to. Please note that our comments section is not a general free-for-all but for feedback to articles/blogs posted on the site
4. Our endeavour is to keep these forums unmoderated and unexpurgated. But if any of the above three conditions are violated, we reserve the right to delete any comment that we deem objectionable and also to withdraw posting privileges from the abuser. Please also note that hate-speech is punishable by law and in extreme circumstances, we may be forced to take legal action by tracing the IP addresses of the poster.
5. If someone is being abusive or personal, or generally being a troll or a flame-baiter, please do not descend to their level. The best response to such posters is to ignore them and send us a message at Mail AT outlookindia DOT com with the subject header COMPLAINT
6. Please do not copy and paste copyrighted material. If you do think that an article elsewhere has relevance to the point you wish to make, please only quote what is considered fair-use and provide a link to the article under question.
7. There is no particular outlookindia.com line on any subject. The views expressed in our opinion section are those of the author concerned and not that of all of outlookindia.com or all its authors.
8. Please also note that you are solely responsible for the comments posted by you on the site. The comments could be deleted or edited entirely at our discretion if we find them objectionable. However, the mere fact of their existence on our site does not mean that we necessarily approve of their contents. In short, the onus of responsibility for the comments remains solely with the authors thereof. Outlookindia.com or any of its group publications, may, however, retains the right to publish any of these comments, with or without editing, in any medium whatsoever. It is therefore in your own interest to be careful before posting.
9.Outlookindia.com is not responsible in any manner whatsoever for how any search engine -- such as Google, Bing etc -- caches or displays these comments. Please note that you are solely responsible for posting these comments and it is a privilege being granted to our registered users which can be withdrawn in case of abuse. To reiterate:
a. Comments once posted can only be deleted at the discretion of outlookindia.com
b. The comments reflect the views of the authors and not of outlookindia.com
c. outlookindia.com is not responsible in any manner whatsoever for the way search engines cache or display these comments
d. Please therefore take due caution before you post any comments as your words could potentially be used against you
10. We have an online thread for our comments policy:
You are welcome to post your suggestions here or in case you have a specific issue, to directly email us at Mail AT outlookindia DOT com with the subject header COMPLAINT