The findings of the Outlook-Moods Opinion Poll 2009 on the sexual mindsets of urban Indian men in the 24-34 years age group have scored a goal. The word ‘change’, optimistically tossed around in the playground of sex surveys for years, is now officially the captain of the game. Acceptance of male-female equality has coupled with the male ego to give birth to the Beta Male. Not the dominating, growling, impatient bedroom partner but a clever young man, quickly aroused and usually satiated. He now understands that sex, like anger, politics or the handling of a TV remote control needs some strategy, some fair play. When needed, he can be the indulgent son, the amused boyfriend, the tolerant spouse, the experimental lover.
If the Beta Male sounds like an underrated aside of master strategist Lord Krishna, then, well, you are beginning to get the picture. He is a player, not a loser. He likes his women “Western with Indian values”, and while monogamous, intimate relationships fuel him most, he is open to one-night stands too. His girlfriends should be emotionally and financially independent, but they shouldn’t be impatient about dropping their panties. He will sleep with his female boss for promotions but is still obsessed with his woman’s virginity. The Beta Male is having fun in a threesome fantasy titled I, Me, Mine.
50% men in Nagpur wear the latest fashion, 25% prefer one-night stands, 92% insist on contraceptives during sex and 82% believe free communication on sexual issues indicates a perfect sexual relationship.
32% Lucknow men said they were sexually attracted to
Westernised women with an independent attitude.
37% Chandigarh men and 26% from Patna said they masturbated
because it helped them relieve stress!
87% Bangalore men admitted to having had paid sex at least 1-2 times whereas the 10-city average was only 27 per cent!
61% of Bangalore men admitted to premarital sex,
having 1-2 partners before marriage.
(Survey conducted by MDRA in Gurgaon, Chandigarh, Lucknow, Ahmedabad, Patna, Nagpur, Guwahati, Hyderabad, Bangalore and Kochi from November 14 to 23. Sample size: 1,088 adult males in 24-34 age group. Figures have been rounded off, so percentages may not add up to 100.)
The Outlook-Moods Sex Survey was done by Marketing and Development Research Associates (MDRA). A randomly chosen sample of total 1,088 adult males in the age group of 24–34 years were surveyed in ten Indian cities—Gurgaon, Chandigarh, Lucknow, Ahmedabad, Patna, Nagpur, Guwahati, Hyderabad, Bangalore and Kochi.
A structured questionnaire was administered to the respondents by trained investigators of MDRA in a one-to-one interview. The field survey was conducted between November 14 and November 23, 2009. The socio-economic class of the sample size was SEC A1, A2 and B1. A total number of 713 men surveyed lived in nuclear families while 375 belonged to joint families. Out of these 532 were married and living with spouse; 41 were married but living without spouse. A total number of 193 were unmarried but in a committed relationship whereas 322 were neither married nor in a committed relationship.
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